Senior Director, Product - Trading Cards (Entertainment)

About this role

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

The Senior Director – Trading Cards is a senior product leader responsible for setting and driving the long-term product vision, portfolio strategy, and roadmap across Fanatics Collectibles’ trading card portfolio. This role leads a high-performing product organization and serves as a key enterprise leader—driving category growth, innovation, operational excellence, and cross-functional alignment to deliver best-in-class trading card products and collector experiences.

The ideal candidate is an exceptional people leader, strategic operator, and expert storyteller with strong executive presence and the ability to influence across functions and at the most senior levels of the organization. They bring deep knowledge of trading cards, consumer products, licensing, and collector engagement, paired with a track record of building and scaling innovative physical product portfolios. They excel at translating enterprise strategy into actionable portfolio priorities, developing leaders, unlocking high-value partnerships, and leveraging brand assets to drive sustained growth, profitability, and collector enthusiasm.

Key Responsibilities

Product Strategy & Leadership

• Set and own the multi-year product vision, portfolio strategy, roadmap, and release architecture across the trading card portfolio, ensuring alignment with broader business and category priorities.

• Lead, mentor, and develop a high-performing product organization, including senior product leaders and managers—building leadership capability, succession depth, and consistently high standards for product thinking, execution, creativity, and cross-functional partnership.

• Establish the strategic agenda and culture for innovation and experimentation, pushing boundaries in card design, technology, formats, and collector experiences while balancing commercial and operational priorities.

• Drive enterprise-wide alignment around portfolio priorities, investment choices, and tradeoffs through clear communication, compelling storytelling, and data-driven decision making with executive stakeholders.

Innovation & Category Growth

• Anticipate emerging product, technology, consumer, and collector trends and translate them into a category growth strategy and multi-year innovation pipeline.

• Incubate and scale new product formats, premium offerings, digital integrations, and exclusive programs that expand the category and elevate the collector experience.

• Set the standard for storytelling and brand integration across product narratives, content, and release strategies, ensuring a differentiated and cohesive collector proposition.

• Leverage broader organizational capabilities and partnerships to create cross-category innovation and unlock new audiences, channels, and revenue opportunities.

Licensing, Partnerships & Relationship Management

• Serve as a senior product executive and strategic representative to licensors, partners, athletes, talent representatives, and other key external stakeholders.

• Build trusted relationships with executive-level partners and lead complex negotiations and strategic discussions related to product rights, approvals, timelines, portfolio opportunities, and innovation.

• Identify and unlock high-value partnerships by leveraging the trading card portfolio and expanding integration across brands, talent, technology partners, channels, and global markets.

• Ensure licensing and partnership strategies are aligned with long-term product vision, portfolio economics, profitability goals, and future category expansion.

Product Development & Operational Excellence

• Provide executive oversight across all phases of trading card product development, establishing operating mechanisms and accountability to ensure the portfolio is delivered on time, within budget, and to the highest quality standards.

• Partner with senior leaders across manufacturing, design, operations, and supply chain to resolve portfolio-level constraints, improve scalability, and ensure feasibility, accuracy, and consistency throughout development.

• Set portfolio strategy for autograph, memorabilia, chase content, and product differentiation to optimize value, authenticity, collector demand, and long-term…