Senior Director, Product Marketing (B2C)

About this role

<div class="content-intro"><p>CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.</p></div><p><span style="font-size: 12pt;">We’re looking for a <strong>Senior Director, Product Marketing (B2C)</strong> to define and drive the end-to-end product marketing strategy for our consumer product portfolio. In this role, you will own the product positioning, go-to-market strategy, growth narrative, and lifecycle marketing approach to accelerate adoption, retention, and engagement across millions of travelers as well as partners such as airlines, government officials, corporate agencies etc.</span></p> <p><span style="font-size: 12pt;">You will partner closely with Product, Growth Marketing, Operations, and external stakeholders to bring new products, features, and benefits to market and ensure they scale with clarity, consistency, and measurable impact.</span></p> <hr> <p> </p> <p><span style="font-size: 12pt;"><strong><em>What You’ll Do:</em></strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Own end-to-end product marketing for CLEAR’s consumer product portfolio</strong>, setting positioning, differentiation, and go-to-market strategy driving aligned messaging, campaigns, success metrics, and cross-functional partnership with Product and Design.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Plan and execute high-impact launches</strong> (airport expansions, new benefits, new product features as well as driving adoption of existing product features, targeted roll out and ramp up plans orchestrating cross-functional teams to deliver cohesive, insight-driven GTM campaigns, measure success and iterate messaging/roll out strategies based on learnings.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create<strong> messaging frameworks,</strong> content and creative asset libraries, project intake systems and a proactive product marketing event calendar to drive scalability and predictability for the whole organization.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create a culture of high quality deliverables tailored to meet strategic and tactical business and customer needs within the CLEAR ecosystem.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Partner deeply with Product, Design, Growth Marketing and Operations </strong>to influence roadmaps, unlock acquisition and upsell opportunities, and accelerate engagement and retention across Member segments.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Champion customer and market insights</strong>: identify behavioral trends, competitive shifts, and whitespace opportunities to inform product strategy and marketing investment.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Develop repeatable messaging frameworks</strong> and value propositions to ensure clarity and consistency across all marketing assets and partner touchpoints.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Own performance reporting</strong>: translate results into insights, business recommendations, and forward-looking optimizations for executive stakeholders.</span></li> </ul> <p> </p> <p><span style="font-size: 12pt;"><strong><em>How You’ll Measure Success:</em></strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">High-impact, cross-functional GTM moments executed flawlessly and on schedule.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Growth in CLEAR+ revenue (via improving key metrics such as Net member growth and Member Retention via app downloads, usage etc as well as new airports expanded, new partnerships signed etc).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Increased engagement and usage of travel benefits across Member segments.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Share + penetration gains in priority and under-penetrated travel markets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Clear, repeatable product marketing foundations that scale across the consumer portfolio.</span></li> </ul> <p> </p> <p><span style="font-size: 12pt;"><strong><em>Who You Are:</em></strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">12+ years of experience in product marketing, brand management,…