Senior Director of Performance Creative Strategy

About this role

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.
This role sits at the intersection of:
Performance marketing
Audience psychology
Creative operations
You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.
This is not a production role. This is a thinking role with commercial accountability.
Core Responsibilities
1. Define Creative Direction
Establish and evolve the creative north star across all paid platforms
Define energy, tone, pacing, and visual guardrails
Translate data into ICP insights, and ICP insights into creative frameworks.
Work from data to retention and everything in between.

You will answer:
What is our arousal band?
What converts without eroding trust?
What feels undeniably Everyday Dose?

2. Lead Performance Creative Strategy
Develop testing hypotheses and creative roadmaps
Partner with growth to analyze performance data
Build segmented creative lanes (e.g., relief vs focus vs protein)
Ensure creative optimizes for:

Hook rate
Retention
CVR
CPA
You will drive:
Iteration velocity
Learning loops
Scalable creative systems

3. Creator & UGC Alignment
Define creator content briefs and creative frameworks
Ensure creator output aligns with performance creative strategy
Build repeatable content formats
Oversee content acquisition strategy

4. Team Leadership
Hire, lead and mentor creative strategists and performance editors
Elevate creative thinking across the organization
Foster a culture of high standards + rapid iteration
Push for excellence without ego

5. Cross-Functional Partnership
Align with product on launches and positioning
Support DTC and retail creative needs
Translate customer insights into messaging
Partner with CX to mine qualitative feedback
Cross platform performance creative

What This Role Is Not
Not a pure art director
Not a production manager
Not a brand-only storyteller
Not a media buyer

What Success Looks Like (90 days)
Clear creative identity across channels
Scalable creative testing infrastructure
Improved blended CAC driven by creative efficiency
Higher-performing segmented campaigns
Stronger creative alignment across paid
A team that thinks strategically, not reactively

Requirements

8-12+ years in creative strategy and/or performance marketing
Experience in DTC or CPG
Deep understanding of paid creative systems
Strong instincts for female-focused wellness brands
Data-fluent and commercially minded
Exceptional taste and pattern recognition
Able to articulate why something works and not just that it does

Bonus If
Experience scaling a 9-figure DTC brand
Deep understanding of midlife female consumers
Proven ability to build and mentor creative teams while managing up

Why This Role Matters
Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.

Benefits
Competitive comp package
Health stipend
Health benefits
Generous time off policy
Free product