Senior Director of Marketing

About this role

Company Overview

Mantra Health is an award-winning digital mental health provider on a mission to make evidence-based care more accessible to students. Supporting mental health, wellness, and student persistence, Mantra Health offers a comprehensive suite of services, including self-guided wellness courses, peer support, coaching, therapy, psychiatry, and 24/7 crisis intervention, as well as persistence intelligence technologies. Spanning the entire care continuum, Mantra Health provides comprehensive digital support to every member of the student body while using predictive modeling to identify those at high risk of dropout and extensive population analytics. From acceptance to graduation, Mantra Health ensures that both proactive wellness and targeted intervention are always within reach. Currently deployed across 150+ colleges and universities, Mantra Health serves over 1.3 million students and is actively reimagining how institutions manage mental well-being and student success.

We've raised over $34m from leading investors. We're looking for ambitious, talented, action-oriented individuals to join us in shaping the future of student mental healthcare.

Opportunity for Impact

We are seeking a Senior Director of Marketing (Head of Marketing) to lead Mantra's marketing function as we grow. This role owns demand generation, brand and content, campus marketing and conferences, and marketing operations, and reports directly to the CEO. You will inherit a team of five strong, marketers.

Mantra sells to universities, which means a long, multi-stakeholder sales cycle: a VP of Student Affairs, a Counseling Center Director, a Provost, and Procurement may all touch a single deal over many months. Marketing also has to reach a second, very different audience: the students who actually use the product, whose engagement and outcomes drive renewal. This role requires someone who can set marketing strategy at the company level and still get close enough to the funnel data to know what is actually working.

This position offers the opportunity to build a marketing function's operating system from a real inflection point, working closely with the CEO and the executive team during an active growth-equity raise.

What You'll Do

• Demand Generation and Performance Marketing: Own marketing's contribution to pipeline. Build a repeatable demand generation engine, own attribution across a long multi-touch sales cycle, and set clear lead-scoring and handoff SLAs in direct partnership with Sales.

• Conferences and Campus Marketing: Own the conference and campus marketing portfolio as a core demand generation channel, partnering with the team's campus marketing lead on execution and with Sales and Partner Success on outcomes.

• Brand and Content Strategy: Set the direction for brand positioning, content, and public relations, and give the team's senior content lead a real seat in planning rather than just producing what strategy hands down.

• Marketing Operations: Own the marketing stack (HubSpot, Salesforce, reporting dashboards) and the team's data-driven decision-making, in partnership with the team's marketing operations lead.

• Team Leadership: Directly manage and develop four marketers, several of whom carry real workload and retention risk today, and rebuild the intake and prioritization systems the team has been missing.

• Cross-Functional Alignment: Coordinate with the product marketing and lifecycle marketing function (now under the Product, Design, and Engineering pod) on Beacon and product launches, and with Sales leadership on GTM alignment and channel partnerships like EAB.

Who You Are

Communication: You represent marketing's priorities clearly to executives, to Sales, and to teams outside your reporting line, and you tailor the message to the audience without losing the substance.

Collaboration: You build real working relationships across functions you do not manage, particularly with product marketing and sales.

Accountability: You own outcomes, including the uncomfortable ones, and you say plainly when something is not working.

Strategic Thinking: You can set an annual marketing plan against real growth targets and a fixed budget, and explain the tradeoffs you made.

Operational Excellence: You read channel performance and attribution yourself, hands-on with the numbers, and know where to move spend and why. You also get into the actual mechanics of the marketing-to-sales handoff, lead scoring, and routing, and can tell a lead quality problem from a follow-up problem.

Stakeholder Management: You negotiate lead-scoring and handoff SLAs directly with a sales leader, and keep escalation lines clean across teams you do not manage.

Creative Execution: You bring enough brand and content judgment to guide the team's creative work, and you know when a campaign or piece of content is not landing.

Cultivate Our Team: You have managed a team through a leadership transition, retained the people worth keeping, and can describe specifically how you did it.

Must-Have Qualifications

• 8 or more years in B2B marketing, including at least 3 to 5 years directly managing a multi-function marketing team

• Demonstrated fluency in performance marketing and attribution: you can defend a lead-scoring model and show where spend should move and why

• Experience owning the marketing-to-sales handoff end to end (lead routing, scoring, SLAs) in a CRM stack such as HubSpot and Salesforce

• Experience managing brand, content, and field or campus marketing at once

• Comfortable using AI tools (for example Claude, Gemini, or similar) as part of the daily operating model

• Demonstrates accountability and ownership, and a bias toward building durable systems over short-term wins

Bonus If You

• Have navigated attribution in a business with a long, multi-touch B2B sales cycle (6 months or more), and can walk through how you assigned credit and adjusted spend

• Have marketed to two audiences on the same…