Senior Director of Marketing

About this role

ABOUT US:

Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what’s real, protect what matters, and transact with confidence. Digimarc’s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today’s AI-enabled threats. Trusted by the world’s central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds.

ABOUT THE ROLE…

We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines.

This is not a traditional marketing role.

This role sits at the center of commercialization, owning both:
• How we go to market (strategy, positioning, messaging)
• How we generate and convert demand (pipeline, campaigns, funnel performance)

You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns—but bringing clear, compelling, and sellable offerings to market.

This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes.

WHAT YOU WILL DO…

1. Own Marketing’s Contribution to Revenue

• Own pipeline generation targets across product lines

• Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue

• Monitor and optimize performance across the funnel (MQL → closed won)

• Identify gaps in conversion and take action to improve outcomes

2. Lead Product Marketing & Messaging Strategy

• Define target segments, ICPs, and priority markets

• Develop clear, differentiated positioning and value propositions across product lines

• Translate product capabilities into sellable, repeatable offerings

• Ensure messaging is consistent, clear, and resonates with buyers and partners

• Continuously refine messaging based on market feedback, deal insights, and performance data

3. Drive Go-To-Market (GTM) Strategy

• Partner with Sales and Commercial leaders to define:

• Target accounts and segments

• Route-to-market approach (direct, partner, hybrid)

• Campaign focus areas and sequencing

• Align marketing initiatives to the most critical business priorities

• Make clear tradeoffs on where to invest vs. deprioritize

4. Build and Execute Integrated Campaigns

• Develop and lead multi-channel campaigns across key product lines

• Define campaign strategy (audience, message, channel mix)

• Drive continuous testing, learning, and optimization

• Ensure campaigns are tightly aligned with sales motions and priorities

5. Partner Deeply with Sales

• Establish tight alignment with Sales leadership on goals, messaging, and pipeline quality

• Ensure Sales has the content, tools, and clarity needed to convert pipeline

• Build strong feedback loops from Sales to improve messaging and campaigns

• Support key deals and strategic opportunities as…