Senior Director, Marketing Operations

About this role

Atlas HXM is the global workforce platform built on compliance. We help companies determine how to engage each member of their workforce and then execute with accountability built in — direct Employer of Record (EOR), Agent of Record (AOR), payroll, and compliance capabilities backed by a decade of practitioner-led expertise. Recognized as a category Leader by NelsonHall and Everest Group, Atlas HXM builds Human Experience Management into everything we do, guided by our "For People, by People" principle.

The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values; they are who we are.

We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance.

Reports To: Vice President, Global Growth Marketing

About the Role

Our Company is seeking a strategic and results-driven Senior Director, Marketing Operations to lead the technology, automation, digital platforms, analytics, and operating processes that power our global marketing organization.

Reporting to the Vice President, Global Growth Marketing, this role will build and optimize the infrastructure that enables Marketing to operate efficiently, deliver strong digital experiences, and connect marketing investments to measurable business outcomes.

The Senior Director will own our marketing technology ecosystem, AI and automation strategy, website operations, data and measurement capabilities, and operational processes. This leader will partner closely with Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance, and Legal to create a scalable, data-driven marketing organization.

The ideal candidate combines strategic leadership with strong technical and operational expertise and is equally comfortable advising executives, leading transformation, and turning technology and data into measurable business impact.

Key Responsibilities

Marketing Operations & Technology

• Develop and lead the global Marketing Operations strategy, operating model, and roadmap aligned with business priorities.

• Establish scalable processes, governance, workflows, and performance standards across Marketing.

• Own the marketing technology ecosystem, including CRM, marketing automation, digital platforms, analytics, customer data, and systems integrations.

• Evaluate and optimize technology investments, system performance, adoption, and ROI.

• Lead major technology implementations and operational transformation initiatives.

• Build and lead a high-performing Digital Marketing & Operations team.

AI & Automation

• Develop and execute Marketing’s AI and automation roadmap in alignment with the broader enterprise AI strategy.

• Identify and implement opportunities to automate campaign execution, lead management, reporting, content operations, and customer lifecycle activities.

• Establish governance and measurement for AI and automation solutions.

• Lead the process redesign and change management needed to embed new technologies and ways of working.

Website & Digital Experience

• Provide strategic leadership for website operations and the broader digital experience function.

• Own prioritization of the website roadmap based on acquisition, conversion, pipeline, and customer experience goals.

• Establish governance for website access, releases, quality assurance, and experimentation.

• Define the testing and optimization strategy and measure the business impact of digital investments.

Analytics, Data & Measurement

• Lead Marketing’s measurement, attribution, analytics, and reporting strategy.

• Establish executive dashboards, KPIs, and performance review processes that connect marketing activity to pipeline, revenue, and ROI.

• Partner with Revenue Operations, Finance, Data, and Technology to improve forecasting, customer insights, and decision-making.

• Establish standards for marketing data quality, governance, privacy, security, and appropriate use.

• Build the data foundation required for segmentation, personalization, targeting, and lifecycle marketing.

Cross-Functional Leadership & Business Management

• Serve as a senior partner across Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance, and Legal.

• Align marketing technology, digital, data, and operational priorities with broader commercial objectives.

• Influence senior stakeholders, resolve competing priorities, and drive cross-functional initiatives to successful outcomes.

• Own the Marketing Operations and Technology budget and manage key technology providers, agencies, and implementation partners.

• Develop business cases and investment recommendations for future technology and operational initiatives.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Information Systems, Analytics, Computer Science, or a related field.

• 12+ years of progressive experience in Marketing Operations, Marketing Technology, Digital Marketing, Revenue Operations, or related disciplines.

• 7+ years of leadership experience, including responsibility for global or enterprise-level teams, functions, or programs.

• Deep expertise in marketing automation, CRM, website technologies, analytics, customer data, systems integrations, and marketing technology environments.

• Demonstrated experience building marketing operating models, technology strategies, governance frameworks, and roadmaps.

• Experience implementing AI, automation, and workflow solutions that deliver measurable business outcomes.

• Strong experience leading complex technology investments and transformation initiatives.

• Strong financial and commercial…