Senior Director, Franchise Commercial Execution

About this role

Job Description Summary:
Location: Charlotte, NC

The Senior Director II, Franchise Commercial Execution, leads the design, integration, and governance of the end-to-end commercial execution system for Coca-Cola Consolidated, the largest bottler in the North America Operating Unit. The role goes beyond improving execution within today’s framework: it builds the operating model that connects enterprise, category, channel, and customer strategy to bottler adoption, field execution, and measurable marketplace outcomes that deliver sustainable, profitable growth.

Partnering with Franchise, Commercial, Customer, RGM, Marketing, Finance, Supply Chain, Field Operations, and bottler leaders, the role brings fragmented capabilities into one execution architecture with clear decision rights, standards, routines, and accountability. The position leads the Commercial Execution tower and a team responsible for commercial plans and execution results across the total beverage portfolio, including Advanced Hydration, while ensuring market requirements and bottler feasibility shape plans before deployment.

What You'll Do for Us

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Design the future-state operating model. Establish a future-ready vision and one-to-three-year plans for commercial execution excellence. Define and align decision rights, governance, roles, routines, escalation paths, and accountability across Franchise Operations, Commercial, Customer, RGM, Finance, Marketing, Supply Chain, Field Operations, and bottler leadership; remove disconnected handoffs.

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Connect strategy to marketplace execution. Lead the commercial agenda across the total beverage portfolio, translating NAOU category, channel, customer, and geographic priorities into a connected process spanning commercialization, bottler plans, annual execution calendars, field standards, measurement, and corrective action. Translate objectives into transaction and volume plans across channels, geographies, customers, and the bottling system.

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Integrate execution capabilities. Connect PICOS, ESH, MSC, CDE/coolers, space, commercialization, On-Premise, customer programs, Franchise Operations, and performance tracking into a common execution architecture with consistent standards, owners, measures, and actions.

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Shape plans before field deployment. Partner directly with senior Commercial and Customer leaders to incorporate consumer, shopper, customer, and competitive insights alongside execution feasibility, bottler capability, equipment, package, space, supply, and market requirements into plans upfront. Align bottler senior leadership on priorities, incentives, performance expectations, and execution requirements.

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Create the performance and intervention system. Establish common measures, leading indicators, scorecards, and thresholds that trigger corrective action, escalation, or resource reallocation through agreed governance. Improve PICOS compliance, in-stocks, void reduction, merchandising standards, and execution consistency. When results miss plan, distinguish strategy, customer alignment, supply, bottler capability, and field execution gaps and direct the appropriate intervention with accountable partners. Lead in-year delivery and recommend acceleration actions with Commercial and Finance leaders.

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Build organizational capability. Lead the Commercial Execution tower; coach and develop a high-performing team; and establish repeatable approaches, tools, processes, and practices that enable multiple teams to deliver at scale. Strengthen data, insights, technology, and analytics in planning and decision-making, and build cross-functional alignment and accountability.

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Protect system value and secure alignment. Lead complex negotiations and influence senior franchise, bottler, customer, and NAOU stakeholders. Balance customer needs, bottler profitability, system revenue, operating income, volume, and long-term system health in commercial decisions and investment recommendations.

Illustrative Applications of the Role

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Customer execution: Establish one customer execution plan connecting assortment, PICOS, cooler placements, shelf space, and innovation, with clear standards, owners, measures, and actions.

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CDE / cooler investment: Create a decision model spanning outlet opportunity, portfolio role, investment criteria, activation, productivity, and redeployment—not placement tracking alone.

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Fast start: Connect portfolio priorities, target outlets, package assortment, equipment, space, bottler selling routines, deployment timing, and performance measures in one launch system.

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Performance management: Diagnose whether a missed result reflects strategy, customer alignment, supply, bottler capability, or field execution, then coordinate the appropriate intervention.

Qualification & Requirements

• Bachelor’s degree in business, marketing, finance, economics, or a related field.

• 10 to 12 or more years of progressive experience in commercial strategy, franchise leadership, customer management, Revenue Growth Management, marketing, or a related discipline.

• Demonstrated experience leading commercial strategy and execution in a complex, matrixed organization, including designing operating models, aligning decision rights, and establishing cross-functional governance and accountability.

• Experience translating enterprise strategy into connected commercial and field execution plans, incorporating customer requirements, bottler capability, and execution feasibility before deployment.

• Strong understanding of system economics, revenue and profit drivers, customer economics, and business performance management; ability to balance operational, financial, customer, and people considerations in complex business challenges.

• Experience using data, customer and shopper insights, and competitive intelligence to identify opportunities, establish meaningful execution measures, diagnose performance gaps, and recommend targeted interventions.

• Demonstrated success…