Senior Director Finance, GTM

About this role

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

Ethos is looking for an ambitious self-starter to join our Finance & Strategy team. The Senior Director, GTM will own financial strategy and performance management for our GTM business. You will serve as a financial thought partner to leaders across Marketing, Product, and Sales, with a specific focus on GTM modeling, user acquisition, profitability, and new business evaluation. You will also be responsible for interfacing with external partners through either a Corp Dev or BizDev lens in support of these objectives.

This role is ideal for a data-driven finance leader with deep experience in consumer unit economics, scaling GTM businesses, and who is willing to dive deep into the data and operations of the business. This role will have high visibility across the executive team and will require you to solve the most complex, interesting challenges of a rapidly-scaling startup. If you enjoy working in an environment that is fast-paced, analytically rigorous, mission-driven, and impact-oriented, read on and get in touch!

Duties and Responsibilities

• Own financial planning and forecasting for the GTM business

• Drive our efforts to better serve new customer segments, launch new insurance products, and/or partnership offerings

• Apply business judgment and financial insights to drive decision making related to unit economics, customer acquisition, operations, core business expansion, and new opportunities

• Improve the speed and efficiency of our growth by collaborating closely with Product, Marketing, Sales, and Operations teams

• Apply a data-driven analytical approach to influence decision making and support company leadership in evaluating strategic initiatives

• Develop and monitor critical financial performance metrics, and communicate actionable insights to relevant stakeholders

Qualifications & Skills

• 10+ years of relevant experience, including:

• 4+ years in investment banking, private equity, growth equity, strategic finance, or consulting (with material CDD / Private Equity experience)

• 6–8+ years in Strategic Finance, FP&A, or BizOps (with a material data / financial focus) roles at a GTM or consumer-facing company

• Deep expertise in GTM unit economics and growth efficiency metrics, including a strong understanding of acquisition funnels, cohort analysis, and CLV

• Ability to operate at both strategic and highly detailed levels

• Excellent communication skills with the ability to influence cross-functional partners

• Motivated self-starter with a track record of success and a proven ability to juggle multiple projects and tasks while hitting deadlines; desire to own and drive projects from Day 1