Senior Director, Communications & Brand Narrative

About this role

<h2>The best-kept secret in enterprise AI. Your job is to make sure it doesn't stay<br>that way.</h2> <p>Every agentic workflow in the enterprise depends on surfacing the right information at the right moment. That's what Coveo does. We're the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott - and a recognized Magic Quadrant leader.</p> <p>Here's the problem: not enough of the market knows it.</p> <p>We haven't told our story the way a company at the center of the AI shift should. The customer proof is extraordinary, the product point of view is sharp, and the category is exploding - Gartner launches a new, second Magic Quadrant for AI- Search soon. What's missing is an owner to pull it together into a narrative our market can't ignore.</p> <p>We're putting real money behind it. We’ve just hired tier 1 PR agencies in the US and Canada - and that's only the start. Prove the model in North America, and the plan is to fund the same effort in other geographies. This is a chance to build a global communications function from the ground up, with the investment and executive support to do it. </p> <p>That's this role. You'll decide what Coveo says to the world, where it says it, and how it sounds - and make sure the right buyers and media hear it. </p> <p><strong>As our Senior Director, Communications & Brand Narrative, you'll own:</strong></p> <ul> <li><strong>The narrative.</strong> Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers.</li> <li><strong>A global function, built in stages. </strong>Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia. </li> <li><strong>Getting us on the map.</strong> Build the earned-media engine from the ground up - top-tier business and tech press, podcasts, and the channels where our<br>buyers pay attention - and lead the agency partnerships that scale it</li> <li><strong>Customer storytelling.</strong> Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember. </li> <li><strong>Social and brand voice.</strong> Own our social presence and give Coveo a voice that's confident, credible, and worth following. </li> <li><strong>Cross-functional narrative leadership.</strong> Align marketing, product, and sales behind one story - and arm our executives to tell it well.</li> <li><strong>The big moments. </strong>Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements. </li> </ul> <p><strong>Here is what will qualify you for the role:</strong></p> <ul> <li>Are genuinely curious about AI and excited to explain how it's reshaping the enterprise.</li> <li>Are a creative storyteller who can translate complex technology into a narrative people care about.</li> <li>Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit.</li> <li>Work fluidly across product, sales, and marketing rather than operating in a “PR” silo.</li> <li>Can balance strategy with execution - you'll set the vision and get the placements.</li> <li>Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real<br>outcomes - not just brief them.</li> </ul> <p><strong>What would make you stand out:</strong></p> <ul> <li>A track record of taking a strong-but-underexposed company and meaningfully raising its profile.</li> <li>Experience launching narratives in emerging or fast-defining categories.</li> <li>Comfort coaching C-level executives and building thought-leadership platforms.</li> <li>Range across earned, social, and paid - with an instinct for where attention is moving next.</li> <li>You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.</li> </ul> <p>Do you think you can bring this role to life? Or add your own color?<br>You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.</p> <p>Send us your application, we want to hear from you!</p> <p><strong>Join the Coveolife!</strong></p> <p>We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.</p> <p>Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.</p> <p>This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.</p>