Senior Direct GTM Patient Services

About this role

Senior Direct GTM Patient ServicesSyneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.
Discover what your 25,000 future colleagues already know:
Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.

Job Responsibilities
Business Development (BD)-Specific

• Partner with Business Development Strategists to identify opportunities and develop a healthy sales pipeline (e.g., Patient Services, Globally), while influencing prioritization of strategic opportunities across accounts and segments.
• Align with BD to tailor, execute, and track customer outreach and engagement plans as part of broader account planning initiatives, providing expert guidance on approach and positioning.
• Attend customer meetings, as appropriate, and determine the correct SMEs to engage in support of specific opportunities, acting as a senior advisor on complex or high-impact engagements.
• Own follow-through on customer engagements through RFI/RFP stages, ensuring timely coordination and high-quality inputs, and providing expert input on solution positioning and strategy.
• Participate in strategy calls, RFI/RFP responses, and bid defense preparation as needed; contribute content and functional expertise, including guidance on positioning for complex or strategic pursuits.
• Ensure the business/functional area of responsibility is consistently represented across territory and individual account planning efforts, driving alignment with broader go-to-market strategy.
• Work with Account Development Consultants (ADCs/Inside Sales) and BD to build proactive messaging and outreach for targeted customers and prospects, enhancing effectiveness through expert insight and guidance.
• Increasing BD fluency in Patient Services and facilitate the positioning of Patient Services with their customers, through workshops, training sessions and the development of appropriate tools.

Operations (Ops)-Specific

• Align with operational leadership on overall delivery strategy, service model, and capability priorities, influencing direction through advanced expertise and market insight.
• Coordinate with operational experts and Marketing to develop customer-ready collateral that supports business development (BD) engagements, ensuring alignment with strategic positioning and differentiation.
• Support operational counterparts in creating training and onboarding materials for BD representatives and inside sales teams, embedding best practices and scalable approaches.
• Solicit and synthesize feedback from operational colleagues regarding target customers, competitive landscape, and market opportunity for growth, translating insights into strategic recommendations.
• Stay vigilant to emerging market trends; recommend capability enhancements and ensure Syneos offerings remain aligned to market needs, anticipating future trends and driving innovation in go-to-market approaches.

Other / Leadership & Governance

• Attend pipeline meetings with Senior BD and Operations leadership to ensure visibility, alignment, and support for active opportunities.
• Provide senior leadership with insights and feedback to ensure the functional area of responsibility is appropriately represented in account strategies and planning efforts, acting as a trusted advisor on strategic decisions.
• Maintain strong cross-functional alignment among Operations, BD, Marketing, and relevant SMEs to enable consistent messaging and efficient pursuit execution, influencing alignment across functions at a strategic level.
• Track and communicate key market, customer, and competitive insights to inform prioritization, investment decisions, and continuous improvement, supporting enterprise level decision-making.
• Serve as a trusted advisor to senior leadership, providing expert guidance on go-to-market strategy, complex customer engagements, and capability development.
• Lead or significantly influence complex, high-impact initiatives requiring innovative thinking, cross-functional alignment, and advanced business judgment.

Education Requirements
Minimum 4 Year / Bachelors Degree
Preferred Graduate Degree
Advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.
Additional Qualifications

• Education: Bachelor’s degree required; advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.
• Experience: 15+ years of relevant experience in strategy, business development, solutions consulting, operations leadership, or related roles within life sciences, CRO/clinical services, or…