Senior Digital Marketing Manager

About this role

Ready to Make your Mark?The Senior Digital Marketing Manager at BlastX Consulting owns the digital engine that builds our brand and drives inbound demand. This is a hands-on individual contributor role with full-funnel accountability, from first impression to qualified pipeline, across organic, partner, and paid channels.
You’ll run our inbound program in HubSpot, build and maintain our ideal customer profile (ICP) database, and curate the website content and landing pages that turn visitors into conversations. You’ll direct outside contractors for paid media and specialized digital work, and partner with our designer to bring campaigns to life. You’ll also grow our Adobe partner marketing and run the webinars and online events that put our experts in front of buyers. Most important, you’ll measure what works, fix what doesn’t, and keep the funnel moving.
This role is ideal for a builder who loves data, writes well, and gets things done. This is not a role for the faint of heart, but we promise you’ll have the opportunity to Make Your Mark every day by building the brand and demand engine that powers BlastX Consulting.

Primary ResponsibilitiesInbound Demand Generation & Full-Funnel Marketing

• Plan and run integrated campaigns across awareness, consideration, and conversion stages

• Build nurture programs that move prospects from first visit to sales conversation

• Partner with the Growth team to define lead stages, scoring, and handoff to sales

• Own campaign calendars, budgets, and launch timelines

HubSpot Marketing Operations & Content

• Build and manage emails, workflows, lists, forms, and landing pages in HubSpot

• Write and produce campaign content for email, nurture, webinars, and events

• Maintain database health, segmentation, deliverability, and contact property standards

• Keep marketing and CRM data aligned so reporting stays accurate and trusted

ICP Database Development

• Define and refine our ideal customer profile and buyer personas with marketing and growth leadership

• Build, enrich, and validate target account and contact lists using prospecting and enrichment tools

• Segment the database for targeted campaigns and account-based outreach

• Track database growth, coverage, and quality over time

Website Content & Landing Pages

• Write and publish web pages, landing pages, and conversion paths on blastx.com

• Partner with our designer on layout and creative while owning copy, structure, and conversion goals

• Apply SEO and AI search best practices to site content and Insights articles

• Test pages, forms, and calls to action to improve conversion rates

Organic & Paid Media

• Grow organic reach through SEO, LinkedIn, email, and content distribution

• Direct paid media contractors across Google Ads and LinkedIn, setting strategy, budgets, and targets

• Review paid performance regularly and reallocate spend toward what converts

• Manage retargeting and audience strategy across channels

Adobe Partner Marketing & Events

• Build and run co-marketing programs with Adobe to grow brand awareness and consideration

• Use Adobe partner resources, listings, and joint campaigns to reach new audiences

• Plan, promote, and run webinars, virtual events, and online roundtables from concept to follow-up

• Coordinate speakers, including our Adobe Champions and consulting experts, and support event content

• Turn event attendance into pipeline through registration, nurture, and post-event follow-up in HubSpot

• Support presence at industry conferences and Adobe events

Analytics, Reporting & Optimization

• Own marketing performance reporting from traffic to qualified pipeline

• Analyze campaign results and turn findings into specific optimizations and impact

• Maintain tracking, UTM standards, and attribution across GA4, Adobe Analytics/CJA and HubSpot as well as our CRM

• Share results and recommendations with marketing and executive leadership

Contractor & Vendor Management

• Scope, hire, and manage contractors for paid media and specialized digital needs

• Set clear deliverables, review work quality, and hold partners accountable to results

• Evaluate and recommend MarTech tools that improve marketing performance

Desired Knowledge, Skills, & Qualifications
• 6-8+ years in B2B digital marketing, including 3+ years in a senior role, ideally in professional services, consulting, or MarTech

• Proven record of building inbound programs that generate qualified pipeline

• Advanced hands-on experience with HubSpot Marketing Hub (workflows, lists, forms, landing pages, and reporting) is required

• Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar

• Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager

• Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools

• Excellent conversion-focused copywriting for web, landing pages, and email

• Experience with technology partner co-marketing (Adobe preferred) and running webinars and virtual events

• Experience with WordPress and basic HTML

• Comfort with dashboards, attribution, A/B testing, and funnel metrics

• Experience managing contractors or agencies to defined goals and budgets

• Bachelor’s degree in marketing, Communications, Business, or a related field

This is a full-time remote opportunity that requires minimal travel for conferences and networking events.

To Be Successful
To succeed in this role, the Digital Marketing leader should demonstrate:

• Hands-On Execution: Gets things done; builds, launches, and fixes without waiting for perfect conditions

• Full-Funnel Thinking: Connects brand awareness to pipeline and knows how each stage feeds the next

• Data-Driven Optimization: Uses data to decide, test, and improve campaign performance

• Ownership & Accountability: Owns results end-to-end and follows through on commitments

• Contractor…