Senior Developer Marketing Manager, Lifecycle & Growth

About this role

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Developer Relations team builds developer tooling and creates awareness through events, social channels, and community activity. In this hands-on role, you’ll turn that attention into active users by owning the journey from first touch through signup, installation, first success, and continued engagement, while also owning the Developer Hub as the main conversion surface. By helping more developers discover and adopt 1Password’s developer tooling, you’ll contribute to the company’s mission and growth.

How we’re using AI today

Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers.

This is a remote opportunity within Canada and the US.

What we're looking for:

• 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product.

• Proven experience building lifecycle programs that improved activation and retention, with measurable results.

• Hands-on experience with marketing automation and lifecycle tools such as Customer.io http://Customer.io, HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog.

• Experience owning or substantially improving website conversion performance, including A/B testing.

• Strong writing skills, with an instinct for what developers find useful and credible.

• Comfort working with engineers and developer advocates and with technical concepts such as application programming interfaces (APIs), command-line interfaces (CLIs), software development kits (SDKs), and documentation. You do not need to be a developer, but you should be able to try the product yourself.

• Ability to work independently and communicate clearly in a remote, async-friendly team. Preferred: Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, Structured Query Language (SQL), Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), scripting, search engine optimization (SEO), docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn.

What you can expect:

• Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits.

• Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan.

• Turn social engagement, including launches, threads, demos, and community moments, into measurable traffic and signups through the right landing pages and offers.

• Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels.

• Define activation for the product, build programs around milestones such as a first application programming interface (API) call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source.

• Own the Developer Hub’s strategy, messaging, and conversion across its homepage, product pages, community pages, and events pages. Run continuous testing across copy, calls to action, page structure, and signup flows, and partner with Design, Engineering, and Documentation to improve time-to-first-value.

• Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; build reporting from first touch through activation and retention; and share findings that help shape the roadmap and messaging. Early success will include auditing the funnel, launching event follow-up and onboarding programs, and improving signup-to-activation, event-to-user, and Developer Hub conversion.

USA-based roles only: The annual base salary for this role is between $133,000 USD and $186,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and,…