Senior Data Analyst, User Acquisition

About this role

<div class="content-intro"><h3>Company Overview: </h3> <p>Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse®, Adventure Academy®, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having served over 55 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit AgeofLearning.com.</p></div><h3>Summary: </h3> <p><span data-contrast="auto">We are seeking a proactive, intellectually curious Senior Data Analyst to support our User Acquisition team.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">Partnering closely with User Acquisition, Marketing, Data Engineering, and other analytics partners, you will analyze channel, campaign, audience, creative, and landing-page performance to identify opportunities that improve customer acquisition and marketing efficiency.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">You will evaluate both short-term conversion and long-term customer value and translate complex analyses into clear, actionable recommendations that guide acquisition strategy and investment decisions. To support this work, you will develop, maintain, and enhance Lifetime Value (LTV) models and apply a strong understanding of the broader acquisition measurement framework, including Customer Acquisition Cost (CAC), payback period, and Return on Advertising Spend (ROAS).</span></p> <h3>Responsibilities: </h3> <ul> <li><strong><span data-contrast="auto">Analyze acquisition performance:</span></strong><span data-contrast="auto"> Evaluate results across channels, campaigns, audiences, creatives, devices, and landing pages to identify performance drivers, trends, and optimization opportunities.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></li> <li><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"><span class="TextRun SCXW67463981 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW67463981 BCX0"><strong>Apply acquisition measurement frameworks</strong>:</span></span><span class="TextRun SCXW67463981 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW67463981 BCX0"> Use Lifetime Value (LTV), Customer Acquisition Cost (CAC), payback period, and Return on Advertising Spend (ROAS) to assess customer value, compare acquisition efficiency, and guide investment allocation.</span></span><span class="EOP Selected SCXW67463981 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></span></li> <li><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"><strong><span class="TextRun SCXW59227876 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW59227876 BCX0">Measure marketing effectiveness:</span></span></strong><span class="TextRun SCXW59227876 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW59227876 BCX0"> Apply attribution, incrementality testing techniques, and support the development of Marketing Mix Modeling (MMM) capabilities.</span></span><span class="EOP Selected SCXW59227876 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></span></li> <li><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"><strong><span class="TextRun SCXW136940037 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW136940037 BCX0">Define success metrics:</span></span></strong><span class="TextRun SCXW136940037 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW136940037 BCX0"> </span><span class="NormalTextRun SCXW136940037 BCX0">Establish</span><span…