Senior Data Analyst, Growth Analytics (CRM)

About this role

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h3><span style="font-size: 12pt;">The role</span></h3> <div class="p-rich_text_section"> <p data-start="285" data-end="721"><span style="font-size: 12pt;">CookUnity is looking for a<strong> Senior Analyst, Growth Analytics</strong> <strong data-start="313" data-end="337">– CRM</strong> to own and scale our CRM analytics strategy. In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact.</span></p> <p><span style="font-size: 12pt;"><strong>What You’ll Do</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the <strong>Analytics strategy for CRM</strong>, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Define and implement <strong>measurement frameworks</strong> to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with Marketing, Product, and Data Engineering to design and analyze <strong>experiments (A/B, holdouts, campaign lift)</strong> using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build reporting and analysis to identify customer behaviors and signals that drive repeat orders, upgrades, and long-term loyalty.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and maintain <strong>automated dashboards</strong> to track CRM performance (activation, retention, reactivation, campaign impact).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure CRM decision-making is <strong>data-driven</strong>, linking campaign outcomes directly to revenue and retention.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Present insights and recommendations to executive leadership with <strong>clear storytelling and high-quality visualizations</strong>.</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>Qualifications</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>5+ years of experience</strong> in analytics, with a strong focus on CRM, lifecycle, or growth analytics.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Advanced proficiency with <strong>SQL</strong>; ability to pull, transform, and validate large data sets independently.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record of applying <strong>measurement and experimentation</strong> techniques, including using <strong>statistical</strong> <strong>testing techniques</strong>, to evaluate CRM initiatives.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with <strong>business intelligence platforms</strong> (Tableau, Looker, or equivalent).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong communication and storytelling skills; ability to turn complex data into actionable strategies for Marketing and Product leaders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent English, both written and spoken, given HQ…