Senior Customer Growth Marketing Manager

About this role

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The award-winning Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure enabling organizations to drive agentic transformation and harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organisations of all sizes achieve agility, efficiency, and innovation at scale. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

We are looking for a Senior Customer Marketing Advisor for our Customer Growth Programs, responsible for driving strategy and execution of lifecycle initiatives that accelerate customer adoption, engagement, and expansion. This role focuses on building scalable, data-driven programs that deepen product usage, identify growth opportunities, and improve overall customer value across the lifecycle.

What you'll Do:

• Own and evolve the customer growth marketing strategy focused on adoption, engagement, expansion, and retention

• Design and scale programs that drive measurable customer value and long-term revenue growth

• Develop sophisticated lifecycle campaigns grounded in customer behavior, usage signals, segmentation, and business priorities

• Lead expansion-focused strategies that unlock cross-sell, upsell, and deeper product adoption across accounts

• Shape and influence in-product and out-of-product engagement strategies to improve awareness, usage, and customer outcomes

• Translate company and product priorities into scalable, data-driven programs with clear success metrics and accountability

• Act as a key strategic partner to Marketing, Customer Success, Product, Product Marketing, and Operations to align on growth initiatives

• Leverage tools such as Salesforce, Marketo, Gainsight, and Pendo to design, execute, and optimize customer journeys

• Define and measure program performance, run experiments (including A/B testing), and continuously refine for impact and scale

• Build and institutionalize repeatable frameworks, playbooks, and best practices to elevate customer marketing maturity

The Experience You Bring:

• 6+ years of experience in customer marketing, lifecycle marketing, growth marketing, customer success, or post-sale customer engagement

• Proven track record of building and scaling customer programs that drive adoption, retention, and expansion in a SaaS or technology environment

• Experience operating at a strategic level while also being close enough to execution to drive outcomes

• Strong understanding of B2B SaaS lifecycle marketing, including segmentation, journey mapping, and performance measurement

• Demonstrated ability to influence and align…