Senior CRM Manager

About this role

GR8_TECH builds B2B iGaming platforms for operators who play to lead.

We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions.

With 1000+ GR8 people across locations and time zones, we don’t just ship technology — we help operators build success stories across brands, markets, and geos.

Our ambition drives us. Our people make it real.

If you’re a challenger in spirit and a champion in action — join us.

Why this role exists:

This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.

What you’ll drive:

CRM Strategy & Customer Retention

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Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.

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Develop customer lifecycle journeys for different audiences and behavioral segments.

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Identify new retention opportunities using customer insights and business data.

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Continuously evolve CRM strategies based on performance, market trends, and customer behavior.

Campaign Execution & Optimization

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Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.

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Design personalized customer experiences using segmentation and behavioral triggers.

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Run A/B tests to validate hypotheses and improve campaign effectiveness.

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Optimize campaign performance through continuous experimentation and iteration.

Data & Performance

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Analyze campaign performance and customer behavior to identify growth opportunities.

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Translate complex data into actionable recommendations.

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Apply predictive analytics to anticipate customer needs and reduce churn.

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Define, monitor, and improve key CRM performance metrics.

Cross-functional Collaboration

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Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.

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Align campaign priorities with business objectives and product launches.

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Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.

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Share insights and recommendations that influence customer engagement strategy.

What makes you a GR8 fit:

Must-have

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Previous experience as a CRM Manager or in a similar CRM role.

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Strong understanding of CRM, customer lifecycle management,…