Senior Creative Strategist – Paid Social / Online Video (m/f/d)

About this role

<div> <p><span data-contrast="auto">We are a Canadian leader in digital automotive solutions. Our flagship brands — </span><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">AutoSync</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Dealertrack Canada and CMS</span></strong><span data-contrast="auto"> — help Canadians buy, sell, and finance vehicles with confidence.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto"> is Canada’s largest automotive marketplace, with over </span><strong><span data-contrast="auto">25 million monthly visits</span></strong><span data-contrast="auto">. Through </span><strong><span data-contrast="auto">AutoSync</span></strong><span data-contrast="auto">, we provide software solutions to </span><strong><span data-contrast="auto">3,500+ dealers</span></strong><span data-contrast="auto">, streamlining their operations, marketing, and sales. </span><strong><span data-contrast="auto">Dealertrack Canada</span></strong><span data-contrast="auto"> is the country’s top automotive financing portal, processing more than </span><strong><span data-contrast="auto">6.5 million credit applications</span></strong><span data-contrast="auto"> each year.</span><strong> </strong><strong><span data-contrast="auto">Collateral Management (CMS</span></strong><span data-contrast="auto">) is a national tech solution that boosts lien and registration </span><strong><span data-contrast="auto">services</span></strong><span data-contrast="auto">, recovery </span><strong><span data-contrast="auto">services</span></strong><span data-contrast="auto">, and insolvency </span><strong><span data-contrast="auto">management</span></strong><span data-contrast="auto"> solutions for </span><strong><span data-contrast="auto">Canadian</span></strong><span data-contrast="auto"> Lenders </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":0,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">As part of </span><strong><span data-contrast="auto">AutoScout24 group</span></strong><span data-contrast="auto">, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> </div> <div><span data-contrast="auto">Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></div> <p> </p> <p>As <strong>Senior Creative Strategist</strong>, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.  </p> <p>Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.  </p> <p>You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.  </p> <p>Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.  </p> <p><strong><span class="TextRun SCXW31436601 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW31436601 BCX0">What </span><span class="NormalTextRun SCXW31436601 BCX0">You’ll</span><span class="NormalTextRun SCXW31436601 BCX0"> </span><span class="NormalTextRun SCXW31436601 BCX0">Do</span></span><span class="EOP Selected SCXW31436601 BCX0"…