Senior Copywriter (Spanish Speaking) 6m FTC

About this role

Senior Copywriter - Spanish Speaking - 6m FTC

Toronto, hybrid

This role is part of our Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Walmart, and more!

JOB PURPOSE

As a Senior Copywriter, you will join our global Copy Team made up of almost 60 people around the world. You will write for all digital channels, providing on-brand website copy that drives clicks and engagement.

As a Bilingual Copywriter (English/Spanish), you’ll write, shape, and localize onsite and CRM content across a diverse portfolio of brands. You will work closely with key stakeholders to produce high-quality marketing copy, seamlessly pivoting between different brand voices, project types, and fast-evolving client needs across both English and Spanish-speaking markets.

You will provide voice and tone expertise, acting as the brand guardian for this workstream. You will work closely with account managers and the client to deliver brand-affirming, high-quality content that resonates with the customer.

This role requires a genuine passion for the craft of copywriting, a high degree of creative agility, a deep understanding of Latin Spanish cultural nuances, and a forward-thinking mindset eager to explore how technical and digital advancements can elevate our storytelling.

KEY RESPONSIBILITIES

• Create clear, effective, and original copy and content for a variety of client CRM and onsite marketing channels in both English and Latin Spanish.

• Transcreate and adapt English campaign concepts into culturally resonant Latin Spanish copy, ensuring the core message and tone remain intact.

• Master and switch between differing client tones of voice and brand guidelines with ease across both languages.

• Identify and communicate creative opportunities through competitor research, trends, and emerging technological advances in digital copy within regional Hispanic/Spanish-speaking markets.

• Collaborate with Designers and Creative Directors to push creative boundaries across different styles and formats.

• Provide clear, effective feedback

• Give directional brand and tone of voice guidance

• Establish processes and policies to maximise efficiency

• Deliver creative ideas confidently both internally and externally

• Offer strategic messaging insights on creative campaigns

• Research competitors and trends for creative inspiration

• Facilitate creative brainstorms and other necessary meetings

• Exhibit leadership and professionalism across all interactions

WHAT WE ARE LOOKING FOR

• Professional fluency in written and spoken Latin American Spanish and English, with an exceptional grasp of grammar, idioms, and cultural nuances in both languages.

• Relevant copywriting experience; a background in an agency or brand environment is preferred.

• Proven experience in translation, transcreation, or localization copywriting.

• Experience in e-commerce/transportation technology is a plus.

• Exposure to multi-channel digital copy and brand development; a background in social media content and copywriting is preferred.

• Ability to work at a fast pace on large marketing campaigns with many assets.

• Experience editing content and giving feedback is necessary

• In-depth knowledge of multi-channel digital copy and brand development

• Understanding of social media content best practices and trends preferred

• Ability to deliver compelling marketing and content copy that sells is essential

• Confidence working with other departments and stakeholders such as designers, developers, and clients is essential

• Readiness to work at a fast pace on large marketing campaigns with many assets

• An understanding of the importance of consistency across different touchpoints of a user journey

• Ability to present work to large groups and communicate ideas clearly and enthusiastically

• A collaborative approach to getting things done

The anticipated annual salary range for this position is $60,000 – $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

WE OFFER

• A flexible, hybrid working policy

• An excellent salary based on experience and equal pay policies

• Mental health support, and company sick pay scheme.

• 15 days paid holiday annually (plus Public Holidays).

• Refreshments are provided in the office all week, as well as drinks at 4 pm on a Friday.

• Enhanced family friendly policies to support new parents.

• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and…