Senior Content Writer

About this role

Grey is a fast-growing company building the future of global banking for a borderless world. We provide multi-currency accounts, instant international transfers, and virtual cards that enable individuals and businesses to manage money across borders as easily as in their local currency. We serve digital nomads, remote workers, freelancers, international students, entrepreneurs, and anyone whose financial life crosses borders.
Licensed and regulated in multiple countries, Grey is expanding rapidly across global markets. We’re a remote company with staff around the world.
The opportunity
As our Senior Content Writer, you will be one of the most experienced writers on Grey's content team, producing our highest-quality editorial work while helping raise the standard of everything the team publishes. This is not a volume role. It’s a quality-first editorial role with real influence over how Grey tells stories.
You will write the pieces that define Grey's voice: thought leadership, brand storytelling, feature narratives, and editorially-led content that sets us apart from generic fintech copy. You will also co-own Grey's branded newsletter, develop content briefs that guide the wider writing team, and provide first-pass editorial review on other writers' drafts before they reach the Head of Content Strategy.
Grey is building a premium, editorially-led brand. We write like a publication, not a startup blog. If you care about craft, edit your own work before anyone asks, and can write something that feels expensive without trying too hard, this role will give you the platform and the audience to do your best work.
This is a full-time role. You will report to the Head of Content Strategy and work closely with the SEO manager, Product Marketing, Social Media, and Video teams.
What you'll do at Grey includes, but is not limited to:

• Writing and editorial production

• Deliver a steady cadence of high-impact editorial work, prioritizing strategic, editorially demanding pieces: thought leadership, brand storytelling, feature narratives, and long-form editorial.

• Source and interview interesting people, especially freelancers, founders, remote workers, digital nomads, and members of Grey’s community.

• Produce landing page copy, product launch content, and feature announcements as needed.

• Write in Grey's editorial voice consistently: confident, clear, human, premium. No corporate filler. No generic fintech tone.

• Self-edit rigorously. Your first drafts should require light editing, not rewriting.

SEO content production

• Write SEO-driven articles from detailed keyword briefs, including structured H2 outlines, word count targets per section, and secondary keyword placements

• Produce comparison content, how-to guides, and listicles that target specific search queries while maintaining Grey's editorial voice

• Write FAQ sections with answers that add substantive new information, structured for schema markup

• Follow product accuracy and compliance requirements on all content (fee claims, product feature descriptions, and market-specific details require verification before publication).

• Collaborate with the SEO manager on keyword research, content briefs, and search performance iteration

• Newsletter ownership

• Co-own The Gig Economy (Grey's branded newsletter) end-to-end: editorial planning, drafting, production, and send.

• Develop the newsletter's editorial identity and grow its value to readers over time.

• Identify stories from Grey’s blog, community, and wider conversations that can become engaging newsletter content.

• Track newsletter performance and iterate on format, content mix, and tone based on data.

• Editorial support and quality

• Provide first-pass editorial review of contract writers' drafts before they go to the Head of Content Strategy. Flag quality issues, structural problems, and voice inconsistencies.

• Contribute to editorial planning by surfacing story ideas, trends, people, and conversations Grey should be covering.

• Help maintain and evolve Grey's editorial style guide and writing standards.

• Content surfaces

• Blog and long-form editorial, including SEO-driven articles and thought leadership.

• Interviews, profiles, money diaries, reported features, first-person stories, data stories, and opinion pieces.

• Product and feature content: launch announcements, landing pages, in-app copy.

• Campaign copy as needed for major initiatives.

• Event content and partner activations as assigned.

•
Grey Business (B2B) content: case studies and product narratives as needed.

• Cross-functional collaboration

• Work with the SEO manager to ensure content meets search intent and optimization requirements without compromising editorial quality.

• Support the Social Media Lead and Video Marketing Lead with copy and narrative direction when needed.

• Collaborate with Product Marketing on feature positioning and go-to-market content.

• Work with community-facing teams to identify contributors, interview subjects, and stories from Grey’s user base.

• Coordinate translation requirements for multilingual content.

Reporting structure

• Reports to: CML
You’ll be a great fit if you meet these criteria:

• 3+ years of professional writing experience in content marketing, editorial, journalism, or brand communications

• A portfolio that shows range: you can write a compelling reported feature, profile, or interviewand a product landing page and a newsletter, and all three sound like the same brand wrote them.

• Strong editorial judgment. You can spot what’s actually interesting in a topic, find the strongest angle, and know when a draft needs more reporting or development. This includes work, culture, travel, people, cities, careers, and lifestyle.

• Experience writing for digital audiences with an understanding of how people read online

• Experience writing long-form SEO content from keyword briefs, including structuring articles around search intent,…