Senior Client Strategist (Digital & Growth)

About this role

ABOUT US
321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart—and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.
ABOUT THE ROLE
As a Senior Client Strategist at 321, you'll serve as the strategic leader for a portfolio of growth-focused clients, helping them achieve measurable business results through modern marketing strategies.
You'll act as a trusted advisor to business owners and leadership teams, connecting business objectives with marketing execution across paid media, CRM, customer journeys, websites, automation, creative, and analytics. Working alongside our Digital Media, Creative, CRM, and Development teams, you'll ensure every initiative supports a unified strategy designed to generate qualified leads, improve conversion rates, and increase revenue.
Success in this role isn't measured by how many campaigns you personally execute—it's measured by your ability to develop strategies, uncover opportunities, solve business challenges, and guide clients toward sustainable growth.
This role is ideal for someone who combines strategic thinking with strong digital marketing expertise and enjoys partnering with clients to solve complex marketing challenges.
WHAT YOU'LL DO
Client Strategy & Leadership

• Serve as the strategic lead for a portfolio of growth-focused client accounts.

• Build trusted relationships with business owners and key stakeholders.

• Lead quarterly business reviews, planning sessions, and growth strategy meetings.

• Translate business objectives into actionable marketing strategies.

• Develop annual and quarterly marketing roadmaps aligned with client goals.

• Serve as the primary strategic advisor across paid media, CRM, websites, automation, creative, and analytics.

• Identify new growth opportunities and recommend strategies that increase leads, revenue, and long-term customer value.

Growth Strategy
Develop and guide integrated marketing strategies across:

• Paid digital advertising

• Lead generation

• Customer acquisition

• CRM and marketing automation

• Sales funnels

• Landing pages

• Conversion rate optimization

• Email marketing

• SEO and content strategy

• Customer retention

• Reporting and attribution

Understand how every marketing channel contributes to revenue and build strategies that maximize business growth.
Paid Media Strategy
Partner closely with our Digital Media team to:

• Develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms.

• Review campaign performance and optimization opportunities.

• Recommend budget allocations based on business goals and performance.

• Analyze lead quality, conversion rates, ad spend, and return on ad spend.

• Guide creative messaging and offer strategy based on customer insights.

• Ensure paid media efforts align with the overall customer journey.

While our Digital Media team manages campaign execution, you'll provide strategic oversight and direction.
Funnel & Customer Journey Strategy
Design and optimize complete customer acquisition systems by helping clients improve:

• Customer journeys

• Sales funnels

• Landing pages

• Lead capture forms

• Appointment-booking processes

• Lead nurturing

• Follow-up automation

• Sales pipeline performance

• Customer retention and reactivation

Identify bottlenecks throughout the funnel and create strategies that improve conversion at every stage.
CRM & Automation Strategy
Guide clients on CRM and marketing automation best practices using platforms such as:

• GoHighLevel

• HubSpot

• Salesforce

• Similar CRM platforms

Develop recommendations around:

• Email marketing

• SMS automation

• Pipeline automation

• Lead routing

• Customer segmentation

• Review generation

• Referral campaigns

• Customer retention strategies

Performance Analytics & Business Insights
Monitor and interpret performance using key business metrics, including:

• Return on ad spend

• Customer acquisition cost

• Cost per lead

• Cost per qualified lead

• Conversion rate

• Lead-to-customer rate

• Pipeline value

• Customer lifetime value

• Revenue attribution

Present monthly performance reports that clearly communicate results, identify opportunities, and provide actionable recommendations focused on business growth.
Cross-Functional Leadership
Collaborate closely with our:

• Digital Media team

• Creative team

• CRM and Automation team

• Web Development team

• SEO and Content team

Provide strategic direction while ensuring all departments remain aligned around client objectives and business outcomes.
Agency Growth

• Identify opportunities to expand client engagements through strategic recommendations.

• Support new business presentations and strategic planning initiatives.

• Contribute to the continuous improvement of agency processes, workflows, and strategic offerings.

• Stay current on emerging marketing technologies, AI tools, platform updates, and industry best practices.

WHO WE'RE LOOKING FOR
We're looking for a strategic, growth-minded marketing professional who understands how modern marketing systems work together to drive measurable business results.
The ideal candidate combines business acumen with digital marketing expertise and can confidently lead conversations around paid media, CRM strategy, customer journeys, marketing automation, analytics, and conversion optimization. You're proactive, consultative, and comfortable challenging assumptions while helping clients make informed business decisions.
You thrive in a collaborative agency environment, enjoy solving complex marketing challenges, and naturally think beyond campaigns to focus on long-term business growth.
IDEAL…