Senior Brand Manager Côte d’Or BNX – Equity & Communication

Over deze functie

Communication & Campaign Leadership

* Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation.
* Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
* Develop and execute best-in-class annual communication plans aligned to brand strategy.
* Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).

Brand Positioning & Equity

* Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
* Develop and safeguard the brand equity framework and visual identity guidelines.
* Ensure consistent brand expression and consumer experience across all touchpoints.

Media Strategy

* Own the development and execution of media strategy across paid, owned, and earned channels.
* Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
* Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.

Consumer & Category Insights

* Monitor category dynamics and brand performance using market data and consumer research.
* Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
* Partner with the insights team to build a deep understanding of the BNX chocolate consumer.

P&L Ownership & Financial Management

* Own the brand P&L, including forecasting and marketing budget management.
* Drive net revenue growth and margin performance within your area of responsibility.
* Work closely with finance to track investment efficiency and ensure delivery against business targets.

People Leadership

* Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
* Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition.

Cross-Functional Collaboration

* Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
* Collaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market.
* Act as a key contributor to the broader Benelux brand and marketing community.

What You Bring

* Master's degree, preferably in Marketing, Business Administration, or a related field.
* Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
* Proven track record in communication strategy, campaign development, and agency management.
* Experience in brand positioning, equity development, and creative briefing.
* Strong command of media strategy across paid, owned, and earned channels.
* Experience leading and developing a team.
* Benelux market knowledge is a strong plus.
* Fluent in English and either Dutch or French.

What We Offer

* A dynamic, international work environment with iconic global brands
* Real ownership and accountability from day one
* A collaborative, people-first culture that celebrates curiosity and learning
* Competitive compensation package and comprehensive benefits, including company car
* Opportunities for regional and global career growth within Mondelēz
* Flexible working arrangements and a focus on wellbeing