Senior BI Analyst

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

The Senior BI Analyst will be responsible for leading BI initiatives, ensuring governance, and driving advanced analytics strategies. This role requires expertise in data visualization, automation, stakeholder management, and people leadership. The candidate is expected to oversee BI projects, manage reporting frameworks, implement governance processes, mentor teams, and enhance business impact through data-driven decision-making. AI is front and center in this role: the successful candidate will use AI-native BI tooling, connect dashboards directly to the data engineering team’s AI and GenAI pipeline outputs, implement automated anomaly detection, and enable prompt-driven self-service reporting so views update at pace without manual intervention.

What you do

BI Strategy and Governance:

• Define and implement BI strategy to align with business objectives.

• Establish governance frameworks for data integrity, security, and standardization.

• Develop and enforce best practices for data visualization, automation, and self-service reporting.

• Ensure compliance with data policies and regulatory requirements.

Advanced BI Platform and Dashboard Management:

• Oversee the development and optimization of dashboards using Datorama, Looker Studio, Tableau, or Power BI.

• Lead initiatives to automate reporting processes and improve data efficiency.

• Standardize reporting templates to drive consistency and accuracy across business units.

• Evaluate emerging BI tools and technologies for continuous improvements.

• Deploy AI-native BI features (e.g., Looker AI / Gemini integration, Tableau Pulse, or Copilot in Power BI) to automate dashboard generation, view refresh, and standardized reporting aligned with the data engineering team.

• Connect BI views directly to the data engineering team’s AI and GenAI pipeline outputs so dashboards reflect AI-generated data automatically,

• Develop detailed project plans with accurate time, resource, and effort estimates to ensure smooth project execution.

• Collaborate with internal teams to drive efficient project execution and maintain delivery standards.

• Address client and stakeholder escalations promptly, ensuring a structured resolution approach.

• Collaborate with senior leadership to design strategies that contribute to revenue growth and operational…