Senior B2B Marketing Specialist - Enterprise Saas

About this role

You've proven you can execute B2B marketing. Now own the strategy.
After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.

Role Overview
This is your leadership opportunity.
You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.
You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.
This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

What You'll Own (Strategic Leadership)
Marketing Strategy & Positioning

• Own our go-to-market positioning for AI and Agentic solutions

• Develop deep understanding of buyer personas, journey, and pain points

• Translate technical complexity (AI, ML, automation) into business value for enterprise buyers

• Create differentiated messaging that resonates with C-suite and technical decision-makers

• Partner with sales on ideal customer profile and account strategy

• Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

• Build and own content strategy that establishes Integrant as enterprise AI expert

• Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content

• Manage content calendar and editorial calendar

• Collaborate with technical SMEs: translate complex AI concepts into compelling narratives

• Establish company as credible voice in enterprise AI/automation space

• Maintain high standards for quality, accuracy, consistency across all communications

• Guide and mentor junior team members on content creation

Integrated Campaign Ownership

• Plan and execute integrated B2B campaigns targeting enterprise prospects

• Own campaigns from concept → messaging → asset creation → launch → optimization → reporting

• Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement

• Lead cross-functional execution with internal teams and external partners

• Create compelling campaign narratives that connect positioning to buyer needs

• Measure and optimize campaigns for quality leads, not vanity metrics

Demand Generation & Pipeline Impact

• Focus on generating qualified leads and pipeline influence (not just brand awareness)

• Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence

• Build repeatable demand generation engine that scales

• Continuously analyze performance and optimize based on data

• Establish feedback loop with sales to assess lead quality and refine targeting

• Report monthly on marketing metrics, pipeline influence, and ROI

Leadership & Cross-Functional Collaboration

• Partner with sales leadership on alignment and strategy

• Collaborate with technical SMEs (engineers, product) to understand and market solutions

• Manage external partners: agencies, freelancers, vendors

• Communicate strategy and wins internally and externally

• Represent marketing in cross-functional meetings and leadership discussions.

The Opportunity (Why This Role Matters)
Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.
You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.
You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.
Requirements

• Experience marketing AI, ML, automation, or advanced technology solutions

• Experience in regulated industries (biotech, medical devices, finance, manufacturing)

• Account-based marketing (ABM) or enterprise marketing background

• Leadership experience: mentored junior marketers or managed projects

• Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)

• Familiarity with intent data and marketing intelligence tools

• Public speaking, podcast, or thought-leadership background

• Experience with B2B SaaS GTM (go-to-market) strategy

• Unique ability to speak "engineer" and "buyer" fluently
Benefits
Salary: $85,000–$120,000 annually

• Good-faith estimate based on experience, qualifications, and role scope

• California SB 642 compliant

• Actual offer within range based on background and impact