Senior Associate, Performance

About this role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Summary:

Are you passionate about digital advertising and eager to dive deep into the world of programmatic and social media? As a Senior Associate, Performance, you will be at the forefront of activating and optimizing digital campaigns across a diverse range of platforms. You'll play a crucial role in translating client objectives into effective media strategies, ensuring flawless execution, and delivering actionable insights that drive continuous improvement. This is an exciting opportunity to grow your expertise in a fast-paced, collaborative environment, working with cutting-edge technology and a talented team.

What You'll Do (Key Responsibilities):

• Campaign Activation & Management:

• Activate, manage, and optimize digital campaigns across various programmatic platforms (e.g., Display & Video 360, The Trade Desk) and social media channels (e.g., Facebook, LinkedIn, TikTok).

• Undertake the end-to-end campaign setup process, ensuring accuracy, adherence to best practices, and troubleshooting any tracking or discrepancy issues.

• Create detailed implementation plans, including targeting, bidding strategies, and creative specifications.

• Strategy & Planning Support:

• Support managers in developing full-funnel media plans that strategically leverage both social and programmatic tactics to achieve client objectives.

• Contribute to the ongoing refinement of media strategies based on performance data and market trends.

• Performance Monitoring & Optimization:

• Proactively monitor campaign performance, identify trends, and implement in-flight optimizations to maximize ROI and meet KPIs.

• Conduct thorough analysis of campaign data to provide actionable insights during mid and post-campaign reports.

• Proactively flag potential issues and troubleshoot working with publishers and platform support teams.

• Collaboration & Communication:

• Foster effective collaboration and positive working relationships within the performance team, as well as with planning teams and external partners.

• Communicate campaign performance, insights, and recommendations clearly and concisely to internal stakeholders.

• Learning & Development:

• Attain and maintain key platform certifications (e.g., Facebook Blueprint, Google Ads, DSP accreditations).

• Stay abreast of digital marketing industry trends, best practices, and emerging technologies.

• Ad-hoc Projects:

• Undertake any other projects or tasks assigned from time to time to support team and client objectives.

Your Growth Journey (Measures of Success):

We believe in setting clear expectations and supporting your professional development. Here’s what success looks like in this role:

• Within 3 Months:

• Gain a thorough understanding of our internal processes, platforms, tools, and technologies.

• Successfully implement campaigns with supervision and support, demonstrating accuracy and attention to detail.

• Build trust and establish strong working relationships within the team.

• Within 6 Months:

• Independently implement and manage campaigns with limited supervision, demonstrating a strong grasp of best practices.

• Consistently improve campaign performance for your assigned brands/clients against established benchmarks.

• Actively contribute to optimization strategies and reporting.

• Within 12 Months:

• Drive best-in-class campaign implementation and optimization, becoming a go-to resource for specific platforms or tactics.

• Expand your knowledge beyond your initially assigned set of platforms, contributing to broader digital strategies.

• Begin to mentor interns or new joiners, sharing your expertise and contributing to team growth.

Skills & Experience:

• Education: Bachelor’s degree in Media & Advertising, Mass Communication, Business Administration, Digital Marketing, Computer Science, or a related field.

• Experience:

• Atleast 2 years of working experience in Digital Marketing or relevant internship programs is highly valued.

• Demonstrated expertise or strong interest in Paid Social and/or Programmatic Buying is a significant plus.

• Technical Proficiency:

• Proficient with Microsoft Excel and PowerPoint.

• Familiarity with self-serve platforms such as Google Ads and Facebook Business Manager.

• Understanding of the programmatic buying process and the display, video, OTT, and audio inventory ecosystem, including ad formats.

• Bonus Points: Experience with DSPs (e.g., DV360, The Trade Desk) and/or knowledge of ad operations and measurement platforms (e.g., Integral Ad Science, MOAT, Double Verify, Sizmek).

• Key Competencies:

• Strong Desire to Learn & Grow: A curious mindset and a proactive approach to acquiring new knowledge and skills.

• Analytical & Problem-Solving: Strong ability to analyze data, identify insights, and develop creative solutions.

• Detail-Oriented & Meticulous: Exceptional attention to detail, ensuring accuracy in all tasks.

• Effective Communication: Excellent verbal and written communication skills, with the ability to adjust to a fast-changing environment.

• Team Player: Able to receive and provide feedback professionally, thrive in a collaborative team environment, and work seamlessly with others.

• Time Management & Multitasking: Responsive to deadlines and capable of managing multiple campaigns and tasks…