Senior Analyst Relations Manager, Europe

About this role

Acronis is a global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. Driven by our mission to protect, manage and automate every workload that businesses and lives depend on, we’ve built the industry’s only all-in-one solution.

In the role of Analyst Relations Manager you will help strengthen our position with the industry analysts and research firms shaping the cybersecurity, data protection and managed service provider markets.

This is a strategic, highly visible role at the intersection of Product Marketing, Product Management, Communications and executive leadership. You will build trusted relationships with influential analysts, translate Acronis' product and business strategy into compelling market narratives, and ensure analyst insights inform how we position our technology, products and market opportunities.

You will own analyst engagement across key areas of Acronis' business, including cybersecurity, endpoint protection, backup and disaster recovery, cyber resilience, MSP platforms, and emerging areas such as AI and OT/industrial cyber resilience.

The successful candidate combines strong technology and market understanding with excellent relationship management, communication, project management and execution skills. You may already be an Analyst Relations professional, or you may come from Product Marketing or a related strategic marketing discipline with significant experience working with analysts and managing complex cross-functional projects.WHAT YOU'LL DO

Own Analyst Relationships and Engagement

• Build and maintain strong, trusted relationships with key industry analysts and research firms across Acronis’ priority coverage areas, in close partnership with the global AR lead.

• Coordinate and participate in regular analyst briefings, inquiries, strategic discussions, executive meetings and events, ensuring consistent and high-quality engagement throughout the year.

• Support the development and execution of engagement plans for priority analysts and firms based on their influence, research agendas and relevance to Acronis’ strategic priorities.

• Identify and facilitate opportunities to connect analysts with Acronis executives, product leaders, cybersecurity researchers and subject-matter experts.

• Support and coordinate analyst engagement around major product launches, corporate announcements, Acronis events and strategic initiatives.

Strengthen Acronis' Market Position

• Support the execution of analyst relations programs that increase recognition of Acronis as a leading cyber protection, cybersecurity, data protection and MSP platform provider, in alignment with the global AR strategy.

• Help build and reinforce analyst understanding of Acronis' differentiated approach: a natively integrated platform that enables service providers and IT teams to protect, manage and automate their environments.

• Partner closely with Product Marketing and Product Management to translate complex product capabilities, technology developments and roadmap priorities into clear and consistent analyst narratives.

• Capture and share analyst feedback to help inform and strengthen Acronis' messaging, positioning and go-to-market strategy, working through the global AR function and cross-functional stakeholders.

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Lead Strategic Analyst Evaluations

• Manage Acronis' participation in relevant analyst evaluations, rankings and market research, including Magic Quadrants, MarketScapes, Matrices, Radars, Market Guides and other major industry assessments.Work cross-functionally to understand evaluation criteria, identify gaps and build action plans to improve Acronis' eligibility and competitive positioning.Coordinate submissions, evidence gathering, product demonstrations, customer references, executive participation and analyst follow-up.Track upcoming research and evaluation calendars and identify new opportunities where Acronis should seek inclusion or stronger recognition.Partner with Marketing and Communications teams to maximize the value of positive analyst recognition through campaigns, content, sales enablement and external communications.
Turn Analyst Intelligence into Business Insight

• Gather and synthesize analyst perspectives on market trends, competitors, technology developments, customer requirements and emerging opportunities.Provide actionable intelligence to Product, Product Marketing, Sales, Communications and senior leadership.Track how analysts perceive Acronis and its competitors and identify changes in market definitions, evaluation criteria and buying priorities that could affect Acronis.Bring relevant analyst insights back into product strategy, messaging, competitive positioning and go-to-market planning.Maintain clear visibility into analyst coverage, interactions, upcoming research and Acronis' progress against AR priorities.
Prepare and Advise Senior Leaders

• Work closely with product marketing, product management and communications team to prepare executives and subject-matter experts for high-value analyst interactions.Develop briefing documents, presentations, narratives, key messages, competitive context and anticipated Q&A.Brief spokespeople on analyst expectations and ensure discussions support both the immediate engagement and Acronis' longer-term positioning objectives.
Measure and Improve the AR Program

• Together with AR Lead, establish clear objectives and KPIs for analyst engagement and report regularly on progress and outcomes.Track the quality and frequency of analyst interactions, research inclusion, evaluation performance, analyst sentiment and improvements in Acronis' market positioning.Evaluate analyst firm relationships and subscriptions based on their strategic value to Acronis.Continuously identify opportunities to improve the effectiveness and business impact of the…