Senior Account Executive

About this role

Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.
Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks.
The Opportunity
We’re looking for an Account Executive who brings both SaaS sales expertise and a deep understanding of the CPG ecosystem. This is a unique opportunity to operate at the intersection of technology, finance, and commercial strategy - selling a high-impact solution into organizations where trade spend directly influences revenue, margin, and growth. You will own the full sales cycle, lead complex, multi-stakeholder deals, and partner with senior leaders across Sales, Finance, and Operations to drive meaningful business outcomes.
What You’ll Do

• Own the full sales cycle - from prospecting through close - focused on acquiring new CPG customers

• Build and manage a pipeline through outbound prospecting, self-sourcing, and collaboration with SDR and Marketing teams

• Lead consultative discovery to uncover inefficiencies in trade spend, promotions, and revenue execution

• Translate customer challenges into quantified business value (e.g., ROI improvement, margin expansion, revenue lift)

• Navigate and align cross-functional buying groups, including Sales, Finance, Revenue Management, and Operations

• Drive complex, multi-threaded deals with multiple stakeholders and decision-makers

• Deliver tailored, value-based presentations that clearly articulate Vividly’s impact

• Partner cross-functionally with Product, Marketing, and Customer Success to ensure long-term customer value

• Consistently exceed quarterly and annual revenue targets through disciplined pipeline management

Who You Are
You are a consultative, value-driven seller who thrives in complex environments and understands how large organizations make decisions.
You bring a strong grasp of how CPG businesses operate and can confidently engage stakeholders across both commercial and financial functions. You are equally comfortable discussing margin impact with Finance as you are with execution challenges with Sales teams.
You are resourceful, proactive, and motivated by solving real business problems - not just closing deals.
What We’re Looking For
Required

• 5+ years of quota-carrying experience in SaaS sales, with a track record of closing complex, multi-threaded deals

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Experience working in or selling into the CPG industry (brand, broker, retailer, or distributor ecosystem)

• Proven ability to engage and influence senior stakeholders, including Director, VP, and C-level executives

• Strong experience with consultative sales methodologies (e.g., MEDDIC, Challenger, SPIN, Sandler, or similar)

• Demonstrated success in outbound prospecting and building pipeline independently

• Excellent communication, presentation, and storytelling skills

Highly Preferred

• Experience with trade promotion, revenue management, retail execution, or deductions workflows

• Background selling data, analytics, or financial SaaS solutions

• Familiarity with TPM, TPO, or adjacent systems

• Experience selling into Finance or RevOps functions

Why This Role Is Different

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Sell into a mission-critical problem: Trade spend is one of the largest and least optimized investments in CPG

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Engage at the executive level: Work directly with leaders responsible for revenue, margin, and growth

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Operate in a complex, strategic sales environment: Multi-stakeholder deals with real business impact

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Define a category: Be part of modernizing trade promotion management—not selling a commoditized solution

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Leverage your domain expertise: Your CPG knowledge is not a “nice-to-have”—it’s a competitive advantage

Compensation Range:
Base salary: $ 100,000 per year
On-Target Earnings (OTE): $200,000 per year
This information reflects the anticipated base salary range for this position, based on current national and/or regional market data. Minimums and maximums may vary by geography. Individual pay will be determined by factors such as skills, experience, and role relevance. In addition, for this role you will be eligible for On-Target Earnings (OTE): the total compensation you can expect if you achieve 100% of your sales targets (base salary + commission/bonus) — a common practice in sales compensation. Your actual earnings may vary depending on performance, quota attainment, ramp period, and other factors.
Why Choose Vividly?
A modern, remote-first workplace
We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable and productive home office.
Vividly days off & flexible PTO
For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.
Competitive Benefits

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of…