Salesforce Administrator

About this role

Salesforce Administrator

Location: Montreal, QC (Hybrid)

About us

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world.

About the role

Key Roles and Responsibilities:

Platform Management & Configuration:

• Perform day-to-day administration, configuration, and maintenance of the Salesforce instance to align with evolving business needs.

• Create and maintain custom objects, fields, formulas, workflows, validation rules, and Process Builder and Flows to automate business processes.

• Manage user profiles, roles, permissions, public groups, Organization-Wide Defaults, sharing rules, and security settings to ensure data integrity and compliance.

• Assist our Sales Department with designing and maintaining lead assignment rules, opportunity workflows, and territory management to drive sales execution.

• Conduct proactive system maintenance, including health checks, release readiness, and security reviews.

• Participate in scoping and delivering prioritized configuration work.

• Manage release/deployments of enhancements.

User Support & Training

• Provide first-line support and troubleshooting assistance to end-users, ensuring timely resolution of issues.

• Act as a Salesforce subject matter expert and trusted advisor for all internal users.

• Support user onboarding/offboarding processes and access management.

• Facilitate training sessions and create documentation to support staff in adopting new functionalities.

Data Management & Reporting

• Oversee and analyze data to ensure data hygiene and integrity.

• Perform bulk data updates, deduplication, and cleansing of data.

• Develop and maintain custom reports, dashboards, and visualizations to provide valuable, actionable insights for decision-making and performance tracking.

• Manage Salesforce data feeds, imports, and other integrations.

• Manage integrations with various tools such as Gong, HubSpot, and Slack to enable real-time data flow and automation.

Collaboration & Process Improvement

• Collaborate with stakeholders (including Sales, Marketing, Services, and Finance) to gather requirements, design solutions, and implement changes.

• Work closely with the IT System Administrators to ensure consistent practices and methodologies are used.

• Work closely with internal Stakeholders and any external vendors (e.g. Salesforce Development teams) to support the delivery of new features and enhancements.

• Assist with UAT, testing coordination, and sandbox validation for deployments.

• Identify opportunities to streamline business processes through configuration or automation.

• Create and maintain documentation and playbooks for workflows, data flows, and system configurations to ensure long-term governance and clarity.

Skills and Qualifications

Education & Certifications

• University Degree or College Diploma in Information Technology, Computer Science, or a related field, or equivalent work experience is required.

• Salesforce Certified Platform Foundations certification is required.

• Salesforce Certified Platform Administrator certification, or the commitment to obtaining it within one year, is required.

• Salesforce Certified System Architect certification is highly desirable.

• Additional Salesforce certifications such as Agentforce Specialist, Business Analyst, or Platform Developer are considered a plus.

• Any Information Technology-related certifications are considered an asset.

Experience

• Minimum of 3-5 years of hands-on experience as a Salesforce Administrator managing Salesforce environments.

• Proven experience managing Salesforce environments supporting 100+ users for Sales Cloud and/or Service Cloud.

• Experience managing a small development team or working with outside consultants is a plus.

• Experience with Agentforce, Data Cloud, Revenue Cloud,

• Advanced skills in building custom apps and objects, formula fields, workflows, custom views, reports, and dashboards.

• Proficiency in applying advanced automation to solve complex business problems using Process Builder and Flows.

• Experience with Salesforce integrations with 3rd party systems via API and their implications.

• Skilled in data manipulation via Data Loader or similar tools.

• Experience with QA/UAT in sandbox environments and using change sets/deployment tools (e.g., Gearset) to deploy to production.

• Experience working in Agile/Scrum environments and participating in structured change management.

• Proficiency in Google Workspace (Sheets, Docs, etc.) with expert-level skills preferred.

• Experience with Atlassian tools (Jira, Confluence) and ServiceNow is a strong asset.

• Experience with development languages like Apex, Visualforce, Lightning Components, SOQL, and SOSL is a plus.

Soft Skills & Competencies

• Excellent verbal, written, and visual communication skills, with the ability to present clearly to all organizational levels and non-technical teams.

• Strong analytical, troubleshooting, and problem-solving skills.

• A proactive, optimistic, and growth mindset with a commitment to scalability and user experience.

• Ability to work independently and manage multiple priorities effectively in a fast-paced, evolving environment.

• Strong interpersonal skills and a demonstrated ability to build collaborative relationships and obtain consensus among cross-functional partners.

• A passion for user support, data integrity, and continuous improvement.

What we bring to the table

• Wellness: $500 annual Wellness fund for mental/physical health and office-related expenses.

• Comprehensive Benefits: Complete company insurance plan (health, dental, vision, travel) effective from day one (100% employer-paid). $500 annual Health Care Savings Account (HCSA).

• Paid Time Off: 3 weeks…