Sales & Marketing Director

About this role

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

About the Role
Mission Statement
The primary mission of our Sales & Marketing Director is to build a predictable, scalable, and high-performing growth engine that consistently generates qualified leads and converts them into long-term clients.

You will be responsible for ensuring that our marketing efforts generate a steady pipeline of opportunities while continuously improving our sales processes, qualification standards, and closing rates. Through strategic leadership, commercial insight, and operational excellence, you will align both departments toward one common objective: sustainable revenue growth.

As the company continues to grow, you will build and lead a best-in-class Sales and Marketing function that continuously improves acquisition performance, expands our market presence, and strengthens Hustler Marketing's position as the leading retention marketing agency for ecommerce brands.

General Responsibilities
Owning the entire sales and marketing funnel from lead generation through to signed contracts and new client acquisition
Developing and executing the company's overall sales and marketing strategy in alignment with business growth objectives
Auditing existing sales and marketing processes, identifying operational gaps, inefficiencies, and opportunities for improvement, and implementing effective solutions
Building predictable and scalable lead generation systems across multiple acquisition channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth initiatives
Ensuring a consistent flow of qualified leads that supports the company's revenue targets
Improving sales performance by optimizing lead qualification, sales processes, pipeline management, and conversion rates
Personally leading strategic sales initiatives and key opportunities during the initial rebuild phase while remaining actively involved in high-value deals when required
Building, recruiting, developing, and leading high-performing Sales and Marketing teams as the departments continue to scale
Managing departmental budgets, hiring plans, resource allocation, and channel investment decisions to maximize return on investment
Establishing clear KPIs, performance metrics, and reporting systems across both Sales and Marketing functions
Monitoring pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance
Presenting regular performance reports, strategic recommendations, and revenue forecasts to Company Leadership
Working closely with the Service Department to ensure alignment between client expectations, sales commitments, and service delivery
Collaborating with internal stakeholders to continuously improve client acquisition, onboarding, and long-term client success
Identifying new market opportunities, strategic partnerships, and innovative growth initiatives that contribute to the company's long-term expansion
Continuously researching industry trends, competitor activity, ecommerce developments, and emerging marketing strategies to maintain Hustler Marketing's competitive advantage
Developing scalable processes, documentation, and operational frameworks that improve departmental efficiency and long-term growth
Creating a culture of accountability, ownership, continuous improvement, and commercial excellence across both Sales and Marketing teams
Participating in leadership meetings and contributing to the overall strategic direction of the company
Supporting other departments with commercial insights and strategic initiatives whenever required
Directly reporting to Company Leadership

Position Specs
Full-time commitment while meeting our general availability for office hours
An average of 140 tracked hours per month consistently
Fixed-rate monthly salary paid in USD, with uncapped performance-based commission tied to closed revenue
Receive contractor status after signing our non-disclosure agreement
Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing)
Committing to a 30-day notice period after the first two months (with the first two months being the trial-and-adaptation period paid at full rate)
Regular performance reviews every 9-12 months, with the first one being after 3-6 months
Re-evaluation of the role and workload after 6-12 months
Fully remote position with a flexible work schedule
Senior leadership position with direct ownership of Sales and Marketing strategy, budget, channels, and hiring
Requirements

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