Sales Manager (PV) South Africa

About this role

Key Responsibilities

• Develop and execute annual sales and distribution business plans with channel partners, distributors, and key accounts; track performance against monthly, quarterly, and annual targets.

• Build, manage, and expand a strong network of PV distributors and channel partners across assigned markets.

• Lead commercial negotiations with distributors and partners, including pricing structures, rebates, margins, and contract terms.

• Manage credit control, payment terms, and ensure timely collection from distribution partners and key accounts.

• Provide accurate sales forecasts, demand planning, and pipeline updates on a monthly and weekly basis.

• Identify, onboard, and develop new distribution partners in line with company channel expansion strategy.

• Monitor competitor pricing, distributor activities, and market trends to optimize channel strategy and maintain competitiveness.

• Manage key distributor relationships through structured account planning and regular business reviews.

• Support product launches, marketing campaigns, and channel incentive programs in coordination with marketing and product teams.

• Assist in tender-related opportunities where distribution channels are involved, ensuring commercial alignment and coordination.

• Ensure strong after-sales support coordination between distributors, service teams, and end customers.

• Perform additional duties as assigned by management to support regional growth objectives.

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, Renewable Energy, or related field.

• 3–5 years of experience in sales, channel management, or distribution business within the PV, renewable energy, or energy storage industry.

• Proven experience working with distributors, wholesalers, or channel partners in fast-growing energy markets.

• Strong understanding of the PV industry, including modules, inverters, energy storage systems, and downstream distribution models.

• Knowledge of PV system fundamentals (on-grid/off-grid) and Balance of System (BOS) components is an advantage.

• Experience in managing commercial negotiations and distribution agreements.

• Familiarity with channel-based sales strategies and market expansion approaches.
Skills & Competencies

• Strong English communication skills (written and verbal) are required.

• Excellent negotiation, stakeholder management, and relationship-building skills.

• Strong commercial acumen with a distribution-first mindset.

• Highly self-driven, independent, and results-oriented.

• Ability to manage multiple distributor accounts across different markets.

• Strong analytical skills for forecasting, pricing strategy, and market analysis.

• Adaptable, proactive, and comfortable working in a fast-changing competitive environment.

• Willingness to travel frequently for distributor and market development activities.