Sales Manager - Generators

About this role

We are seeking a motivated and experienced Sales Manager – Generators to drive generator sales for AVK-SEG. Based in London, the role will focus on expanding market share, building long-term client relationships and delivering tailored standby and prime power generator solutions for mission-critical sectors. AVK-SEG’s core focus is the data centre market, and the successful candidate will bring a strong track record in technical sales of generator systems to data centre operators, consultants, contractors and other key stakeholders.
Key Objectives
· Develop and deliver the sales strategy for AVK-SEG’s generator portfolio.
· Identify and convert generator opportunities within AVK’s existing and prospective client base.
· Build relationships with data centre operators, consultants, contractors and channel partners.
· Work with engineering and estimating teams to develop compliant, competitive generator solutions.
· Develop high-quality technical and commercial proposals for client review.
· Execute effective sales plans to achieve revenue, margin and order intake targets.
· Create and maintain a strong pipeline of qualified opportunities for sustainable growth.
· Promote AVK-SEG’s generator capabilities across the wider AVK business.
· Represent AVK-SEG at client meetings, industry events and relevant networking forums.

Requirements
· Develop and execute a generator sales strategy aligned with AVK-SEG’s growth plans.
· Grow revenue, gross margin and market presence across London, the UK and agreed international markets.
· Identify, qualify, pursue and convert opportunities with end users, consultants, contractors and partners.
· Manage the complete sales cycle from lead generation and solution development through quotation, negotiation and contract close.
· Build and maintain strong relationships with data centre operators, facility managers, consulting engineers, main contractors and electrical contractors.
· Lead client visits, presentations and technical discussions to understand power requirements and position the most suitable generator solution.
· Collaborate with engineering, estimating and operations teams to develop compliant, cost-effective generator packages and associated balance-of-plant solutions.
· Review customer specifications, coordinate bid responses and ensure quotations accurately reflect scope, programme, risk and commercial requirements.
· Work with Legal and Commercial teams to negotiate contract terms and secure favourable outcomes for AVK-SEG and its clients.
· Support tender submissions, value engineering, proposal development and contract handover.
· Monitor generator market trends, competitor activity, regulatory changes, customer investment plans and emerging technologies.
· Maintain accurate and timely records in Salesforce, including opportunity stages, activities, sales forecasts and pipeline updates.
· Work closely with project management, engineering, operations, commissioning and after-sales teams to ensure a seamless handover, successful delivery and high levels of customer satisfaction.
· Provide regular sales forecasts, pipeline reviews and strategic market insight to senior leadership