SALES MANAGER

About this role

Key Responsibilities
1. Sales Strategy & Business Development

Develop and execute sales strategies to grow FoodMax’s HORECA customer base
Drive new customer acquisition while expanding revenue from existing key accounts
Set sales targets, track performance, and ensure achievement of monthly and quarterly goals
Monitor market trends, competitor activities, and customer needs to refine sales approaches
2. Key Account & Relationship Management

Manage and grow strategic HORECA accounts
Act as senior escalation point for major customer issues, pricing discussions, and service matters
Work closely with internal teams on product sourcing, pricing approvals, and delivery coordination
Ensure high customer satisfaction and long-term retention
3. Credit Control & Revenue Assurance

Oversee customer credit evaluation and payment terms
Ensure timely and accurate billing and collection
Implement risk control measures to minimize bad debt exposure
Review aging reports and drive resolution of overdue accounts
4. Team Leadership & Performance Management

Lead, coach, and manage the sales team, including hiring, onboarding, and performance reviews
Set clear KPIs for daily visits, pipeline development, and revenue targets
Conduct regular field coaching, ride-along visits, and performance check-ins
Foster a results-driven, accountable, and collaborative team culture
5. Cross-Functional Collaboration

Collaborate closely with Procurement, Operations, Warehouse, Finance, and Customer Service teams
Align sales commitments with supply capability, inventory planning, and logistics execution
Provide market and customer insights to support product planning and pricing strategies