Sales Enablement Specialist

About this role

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

As a Sales Enablement Specialist, you'll equip our Account Executives and SDRs/BDRs with the product knowledge, messaging, and skills they need to sell with confidence and consistency. Sitting within the Go-To-Market Enablement team — alongside specialists who cover other functional roles — you'll focus on the sales journey, keeping a fast-growing team sharp against a rapidly evolving product.

What you'll do

• Develop training and learning experiences that build product mastery and selling skill across AE and SDR teams

• Create L&D assets — courses, product simulations, talk tracks, battlecards, and reference guides — that drive consistent, high-quality execution

• Translate product releases and roadmap changes into clear, actionable sales enablement

• Partner with Sales and RevOps leadership to identify funnel friction and knowledge gaps

• Build scalable resources — playbooks, guided learning paths — that reduce ramp time and improve consistency

• Track and report on the effectiveness of enablement, using data to iterate

• Maintain an organized library of sales enablement resources

• Facilitate live onboarding cohorts, workshops, and call reviews

If this describes you, you could be a great fit

• At least 2 years in enablement, instructional design, or training at a B2B SaaS company

• Comfortable facilitating live sessions for diverse audiences

• Strong product acumen — you learn complex features and make them simple

• Skilled with course authoring and learning tools (Parta.io, LMS, or similar)

• Grounded in adult learning principles and needs assessment

• Data-driven, autonomous, and happy to own projects end to end

• A strong communicator across Sales, RevOps, Product, and Product Marketing

• Familiarity with the sales stack (Salesforce, Outreach, Gong, Nooks, Trumpet) is a plus

• Comfort with ambiguity — this role is new, and you'll help shape it

• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team

• A 1 hour zoom interview with the hiring manager

• Skills assessment

• Peer panel interviews with several team members

• 30-minute Bar Raiser

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

For roles based in North America, we offer a competitive salary range aligned with local market value.

• The base salary for this role in the United States is between $65,000 - $75,000 USD

• The base salary for this role in Canada is between $75,000 - $90,000 CAD

Total compensation for this role consists of base salary and a quarterly bonus plan. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.Why Muck Rack?

Remote Work, Forever

• Fully distributed team with a…