Sales Director - Western Canada

About this role

Sales Director Western Canada
Location: Western Canada – remote, with regular travel
Employment Type: Full Time | Remote

Why Build Your Career with Prysmian?
Your work at Prysmian helps power and connect the world.
When you join Prysmian, you become part of a global team whose work touches millions of lives every day. You’ll help support the energy and digital infrastructure that keeps communities, businesses, and industries moving forward.

The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across Western Canada, defining and delivering the regional go-to-market approach and developing strategic relationships to convert market intelligence into profitable sales growth for Prysmian’s wire and cable solutions.
The role works across key industrial and infrastructure markets, including utilities, mining, oil and gas, transportation and major infrastructure. It engages EPCs, engineering firms, OEMs, contractors, distributors and end-users from the earliest project stages through specification, bid, negotiation and execution.

What You’ll Bring
Experience and Qualifications

• Degree or diploma in Electrical Engineering, Industrial Technology, Business or a related field; an equivalent combination of education and relevant experience will be considered.

• Approximately 15 or more years of progressive experience in technical sales, project business development, strategic accounts or commercial leadership within wire and cable, electrical products or industrial solutions.

• Proven success selling to and through EPCs and large industrial, utility, infrastructure or resource-sector accounts.

• Established network of relevant industry contacts in Western Canada.

• Strong understanding of technical specifications, project sales cycles, pricing, margin management, and value-based selling.

• Demonstrated ability to develop account strategies, lead complex negotiations, and convert market intelligence into business growth.

• Proven people-leadership experience, including leading, coaching and developing sales professionals and application engineering resources across a multi-province region.

Leadership Capabilities

• Commercial & strategic — Connects market insight, customer priorities and financial outcomes.

• Customer leadership — Builds credibility and long-term relationships at senior and technical levels.

• Entrepreneurial drive — Finds new projects, applications, customers and business models.

• Technical-commercial judgment — Balances specifications, value proposition, pricing and execution risk.

• People leadership — Leads, coaches and develops sales and application engineering talent while aligning cross-functional stakeholders.

• Execution discipline — Creates focus, tracks commitments and acts quickly when performance is off plan.

Additional Requirements

• Ability to work independently in a remote environment while maintaining strong cross-functional alignment.

• Strong organization and prioritization skills to manage a complex pipeline, multiple projects and reporting deadlines.

• Proficiency with CRM, project-tracking, reporting and virtual collaboration tools, including Microsoft Teams.

• Willingness to travel extensively across Western Canada for customer visits, site meetings and industry events, typically 25–50%.

• Excellent communication, presentation, negotiation and relationship-management skills.

What You’ll Do
The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across the region and leading the regional sales team and application engineering capability. The position defines and executes the regional go-to-market approach, develops strategic end-user, contractor and channel partner (distributor) relationships, and creates and converts early market and project intelligence into profitable sales growth for Prysmian’s wire and cable solutions.
Sales & Technical Team Leadership

• Lead, coach and develop the Western Canada sales team and application engineer, setting clear priorities, accountabilities and performance expectations.

• Partnering with the engineering team to align resources around the highest-value customers, projects and market opportunities, ensuring strong technical-commercial coordination.

• Build team capability through regular coaching, performance management, development planning and disciplined sales-management routines.

• Collaborate with and contribute to the country organization in terms of insights and alignment of activities.

• Create a collaborative, accountable culture that connects customer insight, technical expertise and commercial execution.

Regional Strategy & Go-to-Market

• Lead market assessment and define the go-to-market strategy by sector, product, application, customer and channel across Western Canada.

• Translate Canadian commercial priorities into practical regional account, channel and project-development plans.

• Develop and maintain relationships with key players in the industry to ensure access to market intelligence and new opportunities in the region.

• Identify new markets, applications, channels and business models, and develop the action plans required to capture them.

Project Business Development

• Identify and pursue major project opportunities with EPCs, engineering firms, OEMs, contractors, distributors and end users in line with a coherent long-term go-to-market strategy.

• Build early visibility of future projects in order to influence product specifications to secure demand through the channel.

• Develop and maintain a qualified project pipeline, with clear priorities, ownership, milestones, risks and next actions.

• Lead or support strategic bids, technical-commercial proposals and negotiations in collaboration with the appropriate internal teams.

Strategic Accounts & Relationship Leadership

• Build trusted relationships with senior decision-makers, engineering teams,…