Sales Development Representative: Sales Enablement

About this role

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.
The Role
We are looking for a highly organised, detail-oriented and commercially aware Sales Development Representative to support the UK & Europe sales process through a blend of lead follow-up, consultation support, programme preparation, client communication and sales administration.
It is best suited to someone who is calm, efficient, highly accurate and comfortable working behind the scenes to help the sales team move families smoothly through the sales process, and use this as a possible platform to move into a full sales consultant role in time.
The successful candidate will support prospective families from early lead engagement through to consultation preparation, programme creation, proposal documentation, invoicing follow-up and next-step coordination. They will play an important role in ensuring that families receive a polished, professional and timely experience from Crimson.
This role requires someone who can work quickly and accurately across systems such as Salesforce, Groove, Canva, PandaDoc and internal sales spreadsheets and channels. The ideal candidate will be able to produce high-quality appraisals, programme documents and proposal materials under time pressure, while maintaining Crimson’s tone, formatting standards and attention to detail.
The role will also include SDR outreach to leads, particularly event, webinar, school and MQL leads, to support consultation bookings and follow-up where required.
This is a full-time remote position.
The purpose of this role
The purpose of this role is to support Crimson’s sales team by helping move prospective families through the sales journey in a professional, organised and efficient way.
This includes:

• Supporting lead outreach and follow-up for MQL, webinar, event and school partnership leads

• Assisting with consultation preparation and post-consultation follow-up

• Creating student appraisals, programme summaries and sales documents in Canva, PandaDoc and other tools

• Supporting invoicing, contract preparation and administrative next steps

• Helping Sales Consultants and Academic Advisors deliver a polished and consistent client experience

• Maintaining accurate CRM records and ensuring lead movement is properly tracked

• Providing families with relevant information, resources and reminders during the sales process

• Helping ensure that no lead, follow-up task, proposal or documentation requirement falls through the cracks

It is best suited to someone who enjoys being a highly reliable sales support partner: organised, fast, accurate, calm under pressure and excellent at helping the team execute, and who is looking to learn the business with a view to a full sales role.
The right person will take pride in producing polished documents, keeping processes moving, following up carefully and making the sales journey easier for both families and the internal team.
Main responsibilities
Lead engagement and SDR support

• Call, email and message MQL, webinar, event and school leads to support timely follow-up and progression towards consultation

• Respond to prospective family enquiries in a professional, warm and timely way

• Support consultation booking by following up with leads, confirming details and helping families understand next steps

• Provide relevant resources to families where appropriate, including webinar links, case studies, admissions guides and programme information

• Support event and campaign follow-up by helping segment leads, identify next actions and track engagement

• Maintain a professional early point of contact for families who are not yet ready for a full sales conversation

Sales process and consultation support

• Support Sales Consultants and Academic Advisors with preparation before consultations, including student context, lead notes, relevant campaign information and prior communication history

• Create and format student appraisals, programme proposals, tailored recommendations and supporting documents

• Prepare high-quality Canva and PandaDoc materials quickly and accurately, using approved templates and guidance

• Support the preparation of post-consultation follow-up materials, ensuring they are clear, polished and aligned with the family’s goals

• Help ensure each family receives the right documents, links, resources and next-step instructions after consultation

• Follow up on missing information required to complete appraisals, proposals, contracts or invoices

Administration, documentation and systems

• Maintain accurate Salesforce records, including lead notes, consultation status, next…