Sales Development Representative

About this role

***NOTE: Not accepting applicants who need Visa sponsorship to work in Malaysia. ***

Business Development Representative (BDR) – Malaysia

The Role

Anchanto Malaysia is seeking a proactive, organized, and creative Business Development Representative (BDR) who will manage full-funnel outreach—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a non-closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.

The ideal candidate:

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Is structured in prospecting and confident in collaborating with sales, marketing, and channel teams.

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Has strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.

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Possesses excellent communication and prospecting skills.

Key Responsibilities

1. Sales Development (Inbound & Outbound)

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Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).

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Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).

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Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.

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Book meetings with qualified decision-makers and warm leads for sales.

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Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).

2. Event & Campaign Activation

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Identify relevant industry events and coordinate with the sales team for participation.

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Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).

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Collaborate with industry bodies to co-host events or distribute EDMs.

3. Marketing Coordination

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Work with the marketing team to align campaigns with target accounts and outbound efforts.

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Help localize global marketing content for Malaysia (emails, landing pages, collaterals).

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Track performance of local paid campaigns and provide feedback to improve lead quality.