Revenue Operations Specialist

About this role

Love Turning Leads Into Revenue? So Do We.
At NewLaw Business Model, we're helping estate planning lawyers build thriving businesses through education, coaching, technology and managed services.
We're looking for a Senior Revenue Operations Specialist who combines commercial thinking, technical expertise and a passion for improving conversion.
This isn't a traditional CRM administration or sales support role. You'll partner with Sales and Marketing leadership to uncover revenue opportunities, evaluate solutions and build the systems and processes that help us attract, engage and convert more prospective members.
The Opportunity
You'll play a critical role in improving how NewLaw attracts, engages and converts prospective members across our education, membership and B2B managed-services offerings.
As a key partner to Sales and Marketing, you'll bring an independent, data-driven perspective to revenue performance—identifying what's working, where we're losing opportunities and what we should do differently.
You'll evaluate conversion challenges, recommend commercial and operational improvements, design more effective lead journeys and independently build the technology and tools needed to bring those ideas to life. This includes everything from HubSpot architecture, lead scoring and automated follow-up to conversion experiments, sales enablement, reporting and AI-powered workflows.
You'll have meaningful autonomy to investigate revenue performance, evaluate alternative approaches, recommend solutions, make implementation decisions within your area of responsibility and lead cross-functional improvements.
You'll also help establish the operational standards and systems that support a more efficient, scalable revenue engine.
Your work will directly influence conversion rates, sales effectiveness, customer acquisition efficiency and revenue growth.
Requirements
What You’ll Do
Drive Conversion & Revenue Growth

• Analyze the revenue funnel to identify conversion barriers and opportunities.

• Develop and recommend strategies to improve lead engagement, sales effectiveness and customer acquisition.

• Design and implement conversion experiments, funnel improvements and performance optimization initiatives.

Build Smarter Revenue Systems

• Own and optimize HubSpot CRM architecture, lead scoring, segmentation, routing, automation and reporting.

• Independently evaluate systems requirements and implement workflows that improve revenue operations.

• Improve integrations and data flows connecting Marketing, Sales and downstream business processes.

Enable Sales & Marketing

• Develop tools, workflows and resources that improve sales productivity and conversion.

• Create and optimize lead nurture sequences, sales communications, landing page messaging and conversion assets.

• Identify and implement AI-enabled tools that improve lead intelligence, follow-up and team effectiveness.

Turn Data Into Better Decisions

• Build reporting that provides visibility into acquisition, engagement, conversion and sales performance.

• Evaluate performance trends and recommend practical commercial improvements.

• Lead cross-functional revenue initiatives from discovery through implementation and measurable results.

What “Success” Looks Like

• Optimize our lead funnel: Identify conversion leakage and improve how prospects move from initial interest to becoming members.

• Strengthen sales enablement: Build better tools, messaging, automations, and resources that help Sales convert more effectively.

• Improve lead nurture: Create smarter, more personalized journeys that re-engage prospects and accelerate conversion.

• Explore AI-powered growth: Implement practical AI and automation solutions that improve revenue team productivity and performance.

• Build better revenue intelligence: Connect Marketing, Sales, and customer data to identify new growth opportunities.

Who You Are
You're a commercially minded, technically capable operator who combines independent judgment, analytical thinking and hands-on execution.
You don't just identify problems—you investigate, evaluate alternatives, recommend improvements and build the solutions.
You Bring:

• Experience in Revenue Operations, Growth Operations, Sales Operations or Marketing Operations.

• Advanced hands-on HubSpot expertise, including CRM architecture, workflows, automation and reporting.

• Strong understanding of revenue funnels, CRO, lead management and sales conversion.

• Demonstrated ability to identify and implement measurable commercial improvements.

• Experience developing sales enablement tools, automated workflows and conversion-focused communications.

• Strong analytical, project management and cross-functional collaboration skills.

Even Better If You Have:

• Experience with education, memberships, SaaS or B2B managed services.

• Experience with webinar funnels, lifecycle marketing or high-volume lead generation.

• Familiarity with APIs, Zapier, Make, AI-enabled workflows or connected revenue systems.

• Experience with sales messaging, conversion testing or CRM integrations.

You'll Thrive Here If...

• You're curious about why people buy, what drives conversion and how to improve results.

• You're a self-starter who sees opportunities and takes initiative.

• You think strategically but love getting hands-on with implementation.

• You're equally energized by creative experimentation, technology and data.

• You enjoy challenging assumptions and testing new approaches.

• You collaborate confidently with senior leaders and cross-functional teams.

• You thrive in an evolving organization with room to innovate and make an impact.

Why NewLaw?

• Real ownership: Identify revenue opportunities and independently drive meaningful improvements.

• Commercial impact: See how your work influences conversion, sales effectiveness and growth.

• Technical innovation: Build smarter HubSpot systems, automations and AI-enabled workflows.

•…