Request for Proposal Production Agency for Success Story Development Mzazi Hodari III Programme

About this role

Who We Are

Girl Effect is an international non-profit organisation that creates media, technology and behaviour change interventions that equip adolescent girls and young women with the knowledge, confidence and skills to improve their health, education and livelihoods.

In Tanzania, Girl Effect delivers programmes through its youth brand Tujibebe, which uses radio, social media, digital platforms and community engagement to promote positive health, parenting and behaviour change.

This consultancy supports the Mzazi Hodari III programme, which promotes responsive caregiving, early childhood development and positive parenting behaviours among young parents and caregivers.

Background

Mzazi Hodari III is a one-year extension programme designed to improve nurturing care practices for children under three years by encouraging:

• Early initiation of breastfeeding

• Exclusive breastfeeding

• Responsive caregiving

• Positive parenting practices

• Appropriate health-seeking behaviour

• Improved child nutrition

As the programme concludes, Girl Effect seeks to document programme impact through compelling multimedia success stories demonstrating behavioural change among programme participants and showcasing the effectiveness of the programme's Social and Behaviour Change (SBC) approach.

Assignment Objective

Girl Effect Tanzania seeks to engage a qualified Production Agency to conceptualise, film, edit and deliver three high-quality success story products that demonstrate the impact of the Mzazi Hodari III programme.

The agency will work closely with Girl Effect's Creative Team throughout pre-production, production and post-production to ensure all deliverables align with Girl Effect's creative, safeguarding and brand standards.

What You’ll Do

Mzazi Hodari III is a one-year extension project focused on improving children’s health by encouraging responsive caregiving, early breastfeeding, and promoting positive parenting behaviors through media content across radio, social media, IVR, and on-the-ground interventions.

The goal of Mzazi Hodari III is to increase knowledge and practices around nurturing care for children under three, particularly in areas like early breastfeeding, responsive caregiving, and child health care. We aim to:

• Improve knowledge about health-seeking behaviors among adolescent girls and young women (AGYW) who are non-caregivers.

• Shift perceptions by highlighting the positive outcomes associated with good health practices.

• Increase self-efficacy among AGYW to engage confidently in caregiving and health-related decisions.

Deliverables

The successful agency will produce the following outputs:

Deliverable Description

Becoming Mzazi Hodari 2-minute documentary following three young parents

SBC in Action Written success story and accompanying short social media reel

60 Seconds of Impact One-minute donor-focused impact video

Behind-the-scenes Footage Raw footage and photography

Raw Video Files All original production…