Regional Sales Manager - Europe Central & East

About this role

Regional Sales Manager

EUROPE - CENTRAL & EAST

ANDERSON POWER PRODUCTS®

A wholly owned subsidiary of IDEAL Industries, Inc.

Anderson Power Products® is an industry leader in the design and manufacture of electrical power connectors and power distribution solutions. Anderson Power partners with leading-edge companies to create innovative connector designs that leverage advanced contact technology and high-power expertise to provide superior value across the power electronics industry. Applications span material handling equipment, battery systems, charging infrastructure, warehouse automation, electric vehicles, ground support equipment, renewable energy, and industrial electrification markets.

Position Summary

The Sales Manager leads commercial growth and market development across the Central & Eastern Europe territory. This role is accountable for building and executing the regional sales strategy, delivering profitable revenue growth, strengthening customer and channel relationships, expanding the opportunity pipeline, and increasing Anderson Power Products' position in priority industrial and electrification markets.

The Sales Manager provides day-to-day leadership for the regional sales effort, coordinates direct and indirect routes to market, and works closely with Engineering, Product Management, Operations, Customer Service, and global commercial teams. The successful candidate combines strategic planning with hands-on execution, uses disciplined forecasting and CRM practices, and can translate customer and market insight into focused growth initiatives.

Key Responsibilities

Regional Sales Leadership

• Develop and execute the sales plan for Central & Eastern Europe, including market priorities, account strategies, channel coverage, revenue objectives, and margin goals.

• Lead the regional sales cadence through clear priorities, opportunity reviews, coaching, accountability, and follow-through.

• Align regional execution with global commercial strategy, product roadmaps, operational capabilities, and customer requirements.

• Build a performance-focused culture centered on customer value, collaboration, ethical conduct, and measurable results.

Revenue Growth & Business Development

• Drive profitable revenue growth through new customer acquisition, expansion within strategic accounts, design wins, new product introductions, and cross-selling.

• Identify and develop opportunities in material handling, warehouse automation, AGV/AMR, battery systems, charging infrastructure, transportation, renewable energy, and industrial electrification.

• Create regional business development plans that prioritize attractive segments, target accounts, applications, and partners.

• Lead complex commercial negotiations and coordinate pricing strategies consistent with revenue, margin, and long-term account objectives.

Customer & Strategic Account Management

• Build trusted relationships with key customers and prospects across engineering, procurement, sourcing, operations, product management, and executive leadership.

• Guide account planning for strategic OEMs and high-potential customers, including growth initiatives, product roadmaps, and stakeholder engagement.

• Ensure customer requirements and market feedback are translated into actionable internal priorities.

• Serve as an escalation point for significant commercial issues and coordinate cross-functional resolution.

Channel & Partner Management

• Assess and strengthen distributor, manufacturer representative, and other channel coverage across the territory.

• Establish clear partner expectations, growth plans, opportunity management disciplines, and review cadences.

• Conduct joint account planning, customer visits, product training, and pipeline reviews to improve partner effectiveness.

• Identify geographic or market coverage gaps and recommend appropriate channel development actions.

Forecasting, Pipeline & Business Intelligence

• Maintain an accurate regional forecast and a healthy, qualified pipeline through disciplined use of D365 CRM or an equivalent platform.

• Review sales performance, bookings, revenue, margin, pipeline quality, conversion, and key account activity; initiate corrective actions when needed.

• Provide timely business reviews and clear updates on performance, risks, opportunities, and resource needs.

• Monitor competitive activity, customer investment, regulatory and technology trends, and regional market conditions to inform commercial decisions.

Cross-Functional Leadership

• Partner with Engineering and Product Management to support design-in activity, customer development programs, and product-market alignment.

• Coordinate with Operations, Supply Chain, Finance, Customer Service, and Quality to support customer commitments and sustainable growth.

• Contribute regional insight to annual planning, product strategy, demand planning, and investment prioritization.

• Represent Anderson Power Products at customer meetings, industry events, partner forums, and other relevant commercial activities.

Critical Success Factors

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Regional Growth Leadership:Ability to turn market strategy into focused execution and profitable sales growth across a diverse territory.

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People & Partner Leadership:Strong coaching, influencing, and performance-management skills across direct teams and channel partners.

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Technical & OEM Selling:Ability to engage technical and commercial stakeholders, influence specifications, and progress complex design-win sales cycles.

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Commercial Discipline:Consistent use of account planning, pipeline management, forecasting, pricing, and CRM processes.

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Cross-Cultural Effectiveness:Ability to build credibility and collaborate across countries, cultures, functions, and levels of an organization.

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Results Orientation:Demonstrated ownership, sound judgment, urgency, and follow-through against revenue and margin commitments.

Qualifications

Education & Experience

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