Regional General Manager - UEMOA

About this role

Capi http://www.capimoney.com/ is building the financial infrastructure for emerging markets trade.

Backed by $18M+ from top-tier investors like Creandum, Y Combinator, General Catalyst, and angels from Revolut, Checkout, Stripe, and Remitly, we’re building the financial infrastructure that emerging markets deserve.

Our mission is to grow GDP in emerging markets by making the global financial system fairer and more accessible. We’re tackling global trade, making it easier for importers to pay their international suppliers. Our platform enables businesses to expand rapidly, create jobs, and be engines of prosperity for their countries.

Our team is made up of approx 100 people across 10 countries; we are a group of a highly-ambitious, get-it-done people, who like to work hard on something that has a tangible impact in the world. And we’re looking for more people to join our team!

Take a look through Capi’s mission & values. https://capimoney.com/mission-and-values

ABOUT THE COMMERCIAL TEAM

The Commercial team is at the heart of Capi's growth. We bring together market strategy, commercial execution, customer relationships, and regional expansion to build and scale Capi's presence across Africa.

We are a team of ambitious, analytical, and entrepreneurial operators who combine deep market understanding with rigorous execution. We work closely with customers, partners, institutions, and internal teams to identify opportunities, solve complex problems, and turn market insight into sustainable growth.

Our teams operate with a high degree of ownership and accountability, using data and strong operating systems to make better decisions, measure performance, and continuously improve how we work. As Capi scales, we are focused not only on winning in individual markets, but on building the systems, processes, and capabilities that allow the business to scale efficiently across the region.

The Commercial team works closely with Product, Operations, Finance, Compliance, and other functions to ensure that our growth is sustainable, customer-led, and aligned with Capi's broader strategy.

ROLE OVERVIEW

We are looking for a highly analytical, strategic, and hands-on Regional General Manager to help build and scale Capi's commercial organization across the region.

Reporting to the Head of Growth and as a member of COMEX, you will sit at the intersection of regional strategy, commercial performance, market expansion, and country leadership.

Your primary responsibility will be to build high-performing country teams and develop Commercial Team Leads into future Country General Managers. You will provide the structure, coaching, data, systems, and strategic support they need to progressively take ownership of their markets.

You will also play a key role in building the regional infrastructure that enables Capi to scale: establishing performance management systems, identifying opportunities across markets, supporting licensing and regulatory initiatives, and developing relationships with major institutions such as BCEAO and other regional stakeholders.

This is a senior operating role for someone who enjoys building systems as much as building businesses. You will need to move comfortably between strategy and execution, using data to understand what is happening across markets, identifying where teams need support, and creating repeatable processes that allow Capi to grow efficiently.

KEY RESPONSIBILITIES

Regional Commercial Strategy & Performance

- Support the Head of Growth in defining and executing Capi's regional commercial strategy.

- Monitor and drive commercial performance across countries, including transaction volume, revenue, customer acquisition, retention, and profitability.

- Establish clear regional KPIs, reporting structures, and operating rhythms.

- Build dashboards and performance management systems that provide a clear view of business performance across markets.

- Identify performance gaps, diagnose their root causes, and work with country teams to develop corrective action plans.

- Identify opportunities to replicate successful strategies, customer segments, partnerships, and commercial practices across countries.

- Provide regular analysis and recommendations to COMEX on regional performance and opportunities.

Team Leadership & People Development

- Lead and coach Commercial Team Leads across countries, helping them grow into strong, autonomous Country General Managers.

- Establish clear expectations, objectives, and development plans for each Commercial Team Lead.

- Develop their capabilities across commercial strategy, financial management, people leadership, operations, and stakeholder management.

- Gradually increase their scope and autonomy as their markets and leadership capabilities mature.

- Identify future country leaders and build a strong internal leadership pipeline.

- Support Commercial Team Leads in hiring, structuring, and developing their local teams.

- Create a culture of ownership, accountability, and continuous improvement across countries.

Systems, Processes & Operational Excellence

- Build scalable systems and processes that allow Capi's commercial organization to operate consistently across markets.

- Develop regional playbooks covering sales, customer management, forecasting, reporting, partnerships, and market development.

- Standardize planning and forecasting processes across countries while allowing for local market differences.

- Improve the quality and use of data across the commercial organization, including HubSpot and other business intelligence tools.

- Identify operational bottlenecks and build solutions that improve efficiency and execution.

- Ensure that lessons learned in one market are captured and translated into repeatable regional practices.

Market Expansion & Regulatory Strategy

- Support Capi's expansion into new markets by assessing commercial, operational, and regulatory…