Product Marketing Specialist

About this role

<p>At <strong>EBANX</strong>, we believe barriers were made to be broken. We started our story in Curitiba, Brazil, and today we are a global company, present in more than <strong>29 countries, with offices in Curitiba, São Paulo, Shanghai, Singapore, and Johannesburg</strong>. In total, we are <strong>700+ </strong>ebankers spread across the world, connecting companies like <strong>Uber, Netflix, Spotify, TikTok, Canva, Shopee, Meta, and Shein</strong> to millions of consumers in emerging markets—creating new opportunities and revolutionizing the future of digital payments.</p> <p>Our mission is clear: <strong>to give global access to everyone</strong>. We are guided by the motto <strong>#TamoJunto</strong>, which translates into four key pillars: <strong>Shape Tomorrow, Evolve Fast, Make It Happen, and Unlock The World.</strong></p> <p>If you want to be part of a global company with accelerated growth that is shaping the future of digital payments, EBANX is the place for you.</p> <p>At EBANX’s Product team you don’t just create features. You develop user-centered solutions that transform the experience of millions of consumers and global companies. Every product decision you make has a real impact on the future of digital payments, combining strategic vision, innovation, and collaboration to make our work truly <strong>Out Of The Ordinary</strong>.</p> <p>This is a builder role — not a maintainer one. The right person will reshape how EBANX runs product launches.</p> <p>You will have the opportunity to:</p> <ul> <li>Own the end-to-end GTM strategy for key product and feature launches, from brief to post-launch measurement; </li> <li>Introduce new frameworks and playbooks that elevate how EBANX brings products to market; </li> <li>Sit at the table with Product, Commercial, and Marketing leadership — not just execute on their decisions, but shape them; </li> <li>Build repeatable, scalable GTM infrastructure in a high-growth global payments company; </li> <li>Have significant creative latitude in how stories are told, formats are designed, and launches are structured.</li> </ul> <p>For someone who thrives on driving visible impact — and who gets restless without room to experiment — this role offers genuine ownership and career-defining exposure.</p> <h3><strong>What your day-to-day will look like</strong></h3> <ul> <li>Lead go-to-market planning and execution for product launches across markets, verticals, and payment methods — from positioning strategy through launch and measurement;</li> <li>Propose and implement new GTM formats, launch playbooks, and cross-functional rituals that improve speed, alignment, and impact;</li> <li>Align internal stakeholders — Product, Commercial, and Marketing — ensuring launches land consistently and coherently across the organization;</li> <li>Translate complex payment solutions into compelling, value-driven narratives and enablement content that equips commercial teams to sell effectively;</li> <li>Monitor market and competitor landscape to continuously sharpen EBANX's product positioning and differentiation;</li> <li>Act as a strategic connector, bringing market and customer insights directly into the roadmap and commercial conversations.</li> </ul> <h3><strong>What you need to shine in this role</strong></h3> <ul> <li>Experience leading go-to-market strategies and product launches — ideally in B2B, fintech, or global tech environments;</li> <li>Proven track record of driving revenue-contributing launches with minimal supervision, from strategy through execution;</li> <li>Strong stakeholder management skills: able to align diverse and global teams, drive consensus, and keep launches on track without direct authority;</li> <li>Creative thinking paired with structured execution — you bring new ideas and follow through on them;</li> <li>Ability to craft clear, compelling narratives from complex product and market information;</li> <li>Data-driven mindset: you measure what you launch and use results to improve the next cycle;</li> <li>Comfortable working independently in a fast-paced, global environment with multiple stakeholders and shifting priorities;</li> <li>Fluency in English (written and spoken).</li> </ul> <p> </p> <h3><strong>Bonus points if you have</strong></h3> <ul> <li>Experience in the payments industry or digital commerce;</li> <li>Background in building or redesigning GTM processes from scratch;</li> <li>Familiarity with product management methodologies or close collaboration with product teams;</li> <li>Experience creating merchant-facing or sales enablement materials;</li> <li>Track record of introducing new working methods that were adopted across teams.</li> </ul> <p> </p> <h3><strong>EBANX offers:</strong></h3> <ul> <li><strong>Performance Bonus: </strong>Annual bonus program based on company results.</li> <li><strong>Meal Allowance: </strong>Monthly allowance to support your meals.</li> <li><strong>EBANX Education:</strong> Financial assistance for undergraduate, graduate, and MBA programs to support your professional growth.</li> <li><strong>EBANX Skills:</strong> Dedicated budget for courses, certifications, and workshops to encourage continuous…