Product Marketing Manager Damage Prevention- SM-111

About this role

Irth is seeking a Product Marketing Manager (PMM), Damage Prevention to own product positioning, messaging, and go-to-market strategy for our Damage Prevention product suite. This role requires deep domain expertise in 811 / One Call operations and a strong ability to translate complex workflows, regulations, and customer pain points into compelling narratives that drive adoption, pipeline, and customer value.
Reporting directly to the VP of Marketing, this role will act as the strategic connective tissue between Product, Sales, Customer Success, and Marketing. Ensuring Irth’s Damage Prevention solutions are clearly differentiated, competitively positioned, and aligned to buyer needs across utilities, operators, and contractors.
Key Responsibilities
Product Positioning & Messaging
Own end-to-end positioning and messaging for Irth’s Damage Prevention portfolio, including Utilisphere, Exactix, and 811spotter
Translate 811 regulations, workflows, and compliance requirements into clear customer-centric value propositions
Identify and document personas, use cases, and buyer journeys for utilities, operators, and contractor audiences
Maintain competitive intelligence on 811 software, risk modeling, and damage prevention ecosystems
Partner with Product and Sales on pricing and packaging strategy
Go-to-Market Leadership
Lead GTM planning for product launches, enhancements, and integrations within the Damage Prevention portfolio
Partner with event coordinators, sales leaders, product managers, and customer champions to define the Damage Prevention event strategy, positioning, and messaging for all industry events, including CGA, regional One Call events, and customer forums
Partner with Product Management to influence roadmap priorities based on market insights and customer feedback
Sales & Revenue Enablement
Create high-impact sales enablement materials: pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos
Support strategic deals, executive briefings, and customer presentations when needed
Influence sales pipeline, win rates, or deal velocity
Customer & Market Insight
Act as the voice of the customer for Damage Prevention, grounding messaging in real operational challenges
Engage directly with customers, prospects, and industry partners to gather insights
Partner with Customer Success to support adoption, expansion, and retention initiatives
Content & Thought Leadership
Collaborate with Creative Delivery & Support team to develop and execute campaigns via webinars, case studies, social media, and industry thought leadership
Support Irth’s presence at industry events (CGA, regional One Call events, utility conferences) by managing speaking opportunities for themselves, staff, and/or clients
Help shape Irth’s broader narrative around AI-driven damage prevention, risk modeling, and compliance automation
Requirements

Qulaification:
5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure organizations
Strong domain expertise in 811 / One Call operations, including experience working with utilities, operators, contractors, and/or One Call Centers
Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements
Exceptional written and verbal communication skills, with the ability to translate complex operational and regulatory topics into clear, compelling narratives
Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
Willingness and ability to travel up to ~20% to support customer events, sales efforts, and industry engagement
Comfort operating in a high-growth, private-equity-backed environment, with evolving priorities and multiple stakeholders
Preferred Qualifications
Hands-on experience with Irth products, including Utilisphere, Exactix, and/or 811spotter
Experience marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS environment
Working knowledge of CRM platforms, social media scheduling tools, and modern B2B marketing systems (e.g., HubSpot), enabling effective collaboration with Sales and Marketing teams
Experience supporting acquisitions, brand integrations, or multi-product SaaS portfolios
Benefits
Vision Plan Comparison: CoAdvantage (MetLife) vs. Irth Solutions (Guardian)
CarrierGuardianGuardian
Plan NameFull FeatureFull Feature Designer
NetworkVSP Choice NetworkDavis Vision
Exam$10 Copay$10 Copay
Materials$20 Copay$20 Copay
Lenses (Single, Lined Bifocal, and TriFocal)$20 Copay$20 Copay
Frames$150 Retail Max$150 Retail Max
+ 20% off Balance+ 20% off Balance
Contact Lenses (Elective and Conventional)$150 Max$150 Max
Dependent/Student Age Limit2626
Service Frequencies (Exams, Lenses, Frames)Once every calendar year/Once every calendar year/Once every other calendar yearOnce every calendar year/Once every calendar year/Once every other calendar year
PREMIUMSMonthly deductionMonthly deduction
Employee$2.02$1.51
Employee + Spouse$3.81$2.86
Employee + Children$3.89$2.91
Family$6.15$4.61
Originally posted on Himalayas