Product Marketing Manager

About this role

ABOUT AUROR

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK. Auror is connecting people and intelligence to reduce crime. We’re using technology for good.

Our mission is clear: reduce violent retail crime by 50% in 5 years. It's an ambitious goal - and one we believe is achievable. In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact - whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

THE ROLE

Product Marketing at Auror is just getting started. You'll be our second hire, joining a Director of Product Marketing who is building the function from the ground up. That means you have the opportunity to co-create the playbook without inheriting outdated processes, and encouragement to leverage the latest AI tooling to accelerate your impact.

This role lives at the intersection of Product, Marketing, Sales Enablement, and Customer Success. You'll work closely with our Product Managers, stress-testing customer value through discovery, shaping the narrative during build, and owning launch readiness for the majority of our product releases. You'll partner with Customer Success to close the loop between what we ship, how we roll it out, and how customers experience value. You'll turn complex product capabilities into clear, compelling stories grounded in what actually matters to our customers, tailored to the right buyer and user personas.

Part of this role is showing the rest of the business what great product marketing looks like. You'll need to bring people on the journey - helping Product, Sales, Customer Success, and leadership understand the 'why' behind what Product Marketing does, and demonstrating its value through the work itself. If you're someone who gets energy from building credibility through problem solving, craft and collaboration, this is your kind of role.

THIS ROLE REPORTS TO JOANNE (JO) STANYER https://www.linkedin.com/in/joannestanyer/, DIRECTOR OF PRODUCT MARKETING

Profile photo for Jo Stanyer [https://ca.slack-edge.com/T09D3NMQX-U0A73FUMM4H-0dbf9c64408b-512]

As a generalist at heart, my background spans Product, GTM, Strategy and Operations across NZ SaaS scale-ups including Xero and Gentrack. I'm drawn to environments where things aren't fully figured out yet and there's room to build something meaningful. Auror's culture, people and drive to do good work reminds me of the early days of Xero, so I feel very lucky to be back in that environment. I started my career in retail too, so Auror's mission hits close to home.

I'm hiring this role because great Product Marketing shouldn't be a solo effort. I'm looking for someone who loves being close to the product, cares about the craft, and understands the best work is done as a team, taking others on the journey.

Outside of work I'm channeling my creative energy into knitting, endless house projects and keeping my two rugrats at home entertained.

RESPONSIBILITIES

You're a proven product marketer who's focused on adding value, not adding noise. You have a knack for knowing what will resonate with customers and can cut through complexity, focusing your effort where it matters most while bringing people along with you on the why.

You're happiest when your work is genuinely useful - when a Product Manager says your messaging nailed it, when Customer Success uses your adoption guide in every customer call, when Sales tells you your talk track actually helped close a deal. That's what good Product Marketing feels like to you.

The traits we’re looking for:

- 3-5 years of product marketing experience in B2B SaaS, ideally in a product-led environment

- Exceptional storytelling skills - you agonise over word choice, care about clarity, and know that great messaging isn't about being clever, it's about being understood

- Hands-on experience managing product releases and launches end-to-end, including messaging, coordination, and comms

- A genuine interest in working closely with Product and Engineering teams - not just receiving briefs but being part of the conversation early

- Proven stakeholder management skills - you can build credibility, communicate the value of PMM, and bring cross-functional partners on the journey in a business where the function is still new

- A love of building frameworks and processes from scratch - you've worked in environments where not everything was figured out and thrived on having the freedom to make a difference

- Highly capable with technology - you’re keen to experiment with AI and have familiarity with product release processes and tools (Notion, Productboard, Intercom, or similar)

- An understanding of multi-persona B2B environments where different audiences need different messages about the same product

- Self-driven and motivated - you bring energy, curiosity, and a hunger to build and make an impact without needing to be asked

We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page https://www.auror.co/company-careers).

Auror is committed…