Product Marketing Manager

About this role

This is a remote position.
This is a remote position.
Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.
Join us in driving innovation and making a difference in the automotive industry.
As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.
Impact:
In this role, you will:

• Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.

• Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.

• Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.

• Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.

• Define Product Strategy: Transform market insights into actionable product and marketing recommendations.

Key Responsibilities:
Product Messaging and Strategy:

• Own and optimize the complete product messaging and positioning framework.

• Develop comprehensive go-to-market strategies for new features and products.

• Create compelling value propositions that resonate with dealership decision-makers.

Market Intelligence:

• Conduct regular market research and competitive analysis to identify opportunities.

• Gather and synthesize dealership feedback to inform product and marketing strategies.

• Monitor industry trends and maintain detailed competitive intelligence.

Sales Enablement:

• Create and maintain sales collateral, including presentations, case studies, and ROI models.

• Train sales team on product positioning, competitive differentiators, and objection handling.

• Collaborate with sales leadership to optimize messaging and conversion strategies.

Content Development:

• Lead the development of product marketing materials and thought leadership content.

• Create educational content that showcases our expertise in automotive retail technology.

• Partner with marketing team to align product and corporate messaging.

Cross-Functional Collaboration:

• Work closely with product team to align development priorities with market needs.

• Partner with sales to understand dealership pain points and objections.

• Coordinate with customer success to capture and promote client victories.

Performance Analysis:

• Track and report on key product marketing metrics and campaign effectiveness.

• Measure impact of marketing initiatives on sales pipeline and conversion rates.

• Use data insights to optimize marketing strategies and tactics.

Requirements
Requirements:

• Proven track record of success in product marketing roles within automotive or SaaS industry.

• Understanding of dealership operations, challenges, and technology needs preferred

• Experience marketing AI-powered solutions is a strong asset.

• Exceptional communication, strategic thinking, and analytical skills.

• Strong project management and cross-functional leadership abilities.

• Ability to travel within Canada to meet with clients and attend industry events.

Benefits
Benefits:
Competitive base salary with performance-based bonuses.
Benefits package after probationary period.
Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.
Tools and resources to support your ongoing growth and success.
An extraordinary team leading the industry by storm.

Originally posted on Himalayas