Product Marketing Manager

About this role

As a Product Marketing Manager, you’ll play a key role in shaping how our identity solutions are positioned, launched, and brought to market globally. You’ll turn complex products and customer needs into clear, compelling stories that resonate with the right audiences.

Working closely with Product, Sales, and Marketing, you’ll develop strong product narratives, support go-to-market strategies, and use data and experimentation to understand what works and continuously improve our approach.

This role is a great fit for someone who combines strategic thinking with creativity and isn’t afraid to test new ideas. You’ll have the opportunity to influence how our products are perceived in the market, contribute directly to growth, and help shape the future of identity technology.

A little bit about us

Microblink is the Identity Intelligence OS that establishes Know Your Actor: control over people and agents, how risk is assessed, and how decisions are made across digital journeys. Built for an adversarial AI era, Microblink replaces static verification with continuous identity control. As the only solution spanning IDs, biometrics, and payment cards, Microblink delivers a real-time command center where signals, policies, and decisioning can be calibrated with granular precision. Companies use Microblink to adapt faster than fraud, optimize outcomes over time, and enforce trust at scale across onboarding, authentication, and every moment in between. In 2025, Microblink processed 2.9 billion identities across 195+ countries. Its proprietary Fraud Lab generates 100,000+ images monthly for training and testing models, achieving 100% deepfake detection in DHS-powered testing.

Interested in learning more? Explore our tech in action.

Here’s what you’ll do:

• Shape how we tell our product story
Own product positioning, messaging, and value propositions across key industries, customer segments, personas, and markets. You’ll make sure our story is clear, relevant, and consistent while adapting it to local market needs and regulatory requirements.

• Know the market and help us stay ahead of it
Keep a close eye on market trends, emerging opportunities, and the competitive landscape. You’ll dig into how competitors position, price, and bring their products to market, then turn those insights into clear differentiation and actionable recommendations for Product and Marketing.

• Bring the customer perspective into the room
Use customer feedback, journey data, and performance insights to understand what customers need, where they experience friction, and what drives value. You’ll translate those insights into stronger product priorities and campaigns that support adoption, retention, and growth.

• Turn product launches into market moments
Lead go-to-market strategy for new products and features across priority segments and geographies. You’ll partner with Growth Marketing on campaigns and demand generation, while giving Sales the tools they need to succeed from training and presentations to case studies and persona-specific messaging.

You’ll thrive in this role if you have:

• 5+ years of Product Marketing experience, ideally within a B2B SaaS or technology environment.

• Strong experience with product positioning, market segmentation, personas, and go-to-market strategy.

• A solid understanding of how to adapt messaging across different markets, channels, and audiences.

• Hands-on experience with market research, competitive intelligence, and using customer insights to shape product and marketing decisions.

• Excellent communication and storytelling skills, with the ability to turn complex products and ideas into clear, compelling messages.

• Experience partnering across Product, Sales, Growth, and other cross-functional teams.

• Confidence working with CRM, marketing automation, analytics, and other marketing tools.

Here’s what you’ll gain if you join us:

• Become part of a global B2B SaaS identity company where your contributions truly make an impact- a high-performing, people-first culture that values growth, fosters learning, and rewards success.

• Enjoy flexible work arrangements - vwork remotely, hybrid, or from one of our offices, depending on your preference.

• Unlimited PTO to support work-life balance.

• Region-specific benefits tailored to your location.

• Equity.

How can you join us?

If this role intrigues you, do not hesitate to hit the apply button and send us your resume. We are excited to meet talented people, even if you don’t feel that you match 100% of the requirements.

So don’t let that discourage you - get in touch with us and we promise to get back to you.

Microblink LLC is an equal opportunity employer committed to diversity and inclusion in the workplace. This policy applies to all employment practices within our organization, from hiring to the end of your business relationship with us. Accordingly, this job advertisement is equally applicable to all people and Microblink will make a hiring decision based solely on qualifications, merit, and business needs. We prohibit discrimination of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws, as well as our internal policies and culture.

For detailed information on how we process personal data, please read our Privacy Policy https://microblink.com/privacy-policy/ or reach out to our Data Protection Officer at [email protected].