Product Marketing Lead

About this role

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $100M in ARR and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Claypond, Sentinel Global, Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

What You'll Do:

• Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike

• Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content

• Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up

• Build the category story, helping define what autonomous software development means before the rest of the market figures it out

• Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content

• Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals

• Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours

• Build the muscle for this function from the ground up: process, playbooks, and a team over time

What We're Looking For:

• 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand

• A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something

• Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting

• Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it

• An entrepreneurial streak, you'll be building this function, not inheriting one

• Excellent writing and communication chops. This role lives and dies by how well you tell a story

Good to Have:

• Experience marketing a technical or developer-facing product