Product Marketing Director, Command by Asana

About this role

<p data-path-to-node="1">Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility.</p> <p data-path-to-node="2">This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.</p> <h3 data-path-to-node="3">What you’ll achieve</h3> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0"><strong data-path-to-node="4,0,0" data-index-in-node="0">Define and own the end-to-end go-to-market strategy</strong>, partnering closely with the Integrated Campaigns team to drive measurable business results.</p> </li> <li> <p data-path-to-node="4,1,0"><strong data-path-to-node="4,1,0" data-index-in-node="0">Develop and maintain messaging and positioning</strong> that articulates how new applications serve enterprise needs and solve complex problems for technical personas.</p> </li> <li> <p data-path-to-node="4,2,0"><strong data-path-to-node="4,2,0" data-index-in-node="0">Drive high-impact product launches</strong> that generate market momentum, ranging from flagship releases to incremental feature updates.</p> </li> <li> <p data-path-to-node="4,3,0"><strong data-path-to-node="4,3,0" data-index-in-node="0">Equip Sales and Success teams to win</strong> by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.</p> </li> <li> <p data-path-to-node="4,4,0"><strong data-path-to-node="4,4,0" data-index-in-node="0">Act as the connective tissue</strong> between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.</p> </li> <li> <p data-path-to-node="4,5,0"><strong data-path-to-node="4,5,0" data-index-in-node="0">Analyze performance data and customer feedback</strong> to refine positioning and proactively identify new growth opportunities.</p> </li> </ul> <h3 data-path-to-node="5">About you</h3> <ul data-path-to-node="6"> <li> <p data-path-to-node="6,0,0"><strong data-path-to-node="6,0,0" data-index-in-node="0">Experience:</strong> 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).</p> </li> <li> <p data-path-to-node="6,1,0"><strong data-path-to-node="6,1,0" data-index-in-node="0">Technical Depth:</strong> You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.</p> </li> <li> <p data-path-to-node="6,2,0"><strong data-path-to-node="6,2,0" data-index-in-node="0">Strategic Growth Mindset:</strong> Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.</p> </li> <li> <p data-path-to-node="6,3,0"><strong data-path-to-node="6,3,0" data-index-in-node="0">Product Intuition:</strong> You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.</p> </li> <li> <p data-path-to-node="6,4,0"><strong data-path-to-node="6,4,0" data-index-in-node="0">Collaborative Leader:</strong> Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.</p> </li> <li> <p data-path-to-node="6,5,0"><strong data-path-to-node="6,5,0" data-index-in-node="0">AI & Tech Curiosity:</strong> Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.</p> </li> </ul> <h3 data-path-to-node="7">What we’ll offer</h3> <p data-path-to-node="8">Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.</p> <p data-path-to-node="9">For this role, the estimated…