Product Manager, Bronchoscopes

About this role

Position Overview
The Product Manager, Bronchoscopes is responsible for the management of Fujifilm’s bronchoscope portfolio as it relates to both upstream and downstream activities and will report directly to the Senior Product Manager & Strategic Business Development Manager of Pulmonary. This key contributor must work cross-functionally within the organization and effectively with external stakeholders (e.g., Key Opinion Leaders) to execute company initiatives and manage all aspects of product commercialization. They must be a change agent in the evolution of the organization as new products, procedure types, and business methods gain adoption.
Company Overview
At FUJIFILM Healthcare Americas Corporation, we’re on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.
But we don’t stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.
Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive.
Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit:
Job Description
Duties and responsibilities

• Responsible for leading and managing all aspects of Fujifilm’s bronchoscope and endobronchial ultrasound portfolios, and working cross-functionally with various stakeholders internally and externally (e.g., healthcare professionals, sales & field personnel, global R&D, operations, regulatory, global marketing, other companies/device manufacturers, etc.)

• Develop and drive 3 – 5 year strategic plans (e.g., product portfolio, commercialization plan, marketing plan, clinical plan, financial forecast plan and supply chain plan) for Fujifilm’s bronchoscope portfolio as well as develop the potential for synergistic devices and strategic partnerships to broaden adoption and market share for Fujifilm’s products.

• Lead market assessment, commercialization and all required activities throughout their product life cycle, including but not limited to initial strategic assessment of the respective opportunities, competitive landscape, pre-release preparation, evaluation, launch, training, post-launch observations/trouble shooting, and product retirement.

• Partner with broader team as it relates to downstream initiatives (i.e. product launch, product demonstrations, product subject matter expert, etc.)

• Develop, build and maintain strong relationships with Key Opinion Leaders (KOLs) in the marketplace. Activities include delivering various presentations, conducting site-visits, attending shows and conferences, inquiry handling, etc. Partner with global marketing to identify appropriate KOLs that could support new product development and provide valuable feedback on products and market (i.e. coordinate clinical labs and office/conference evaluations for new products with KOL and global marketing teams).

• Build and maintain strong relationships with Sales teams by supporting clinical demos and developing tactical plans to drive adoption and commercial success.

• Serve as subject matter expert to provide clinical, technical, and market knowledge in the product franchise(s): which includes but is not limited to Fujifilm’s products and services, peripheral and competitors’ offerings, clinical and technology trends.

• Take an active role in leadingfuture pipeline discussions together with other product management members, international headquarter liaisons, R&D, and marketing personnel. Stay solution-focused and positively suggest product improvements and innovation.

• Work closely with global marketing and R&D counterparts to share best practices and leverage successes in other regions.

• Partner with sales/sales leadership, national business development managers, clinical specialist team, and field service engineers in the management of field initiatives.

• Primary lead for pulmonary portfolio and manage overall elements of trade show participation with regards to show objectives, booth and partnership equipment requirements, hands-on workshops, and overall execution of an event.

• Serve as subject matter expert/technical resource to healthcare professionals and internal staff who have technical questions or problems. Communicate expert opinions on behalf of company products and offer possible solutions to the problems. Technical assistance should reflect functionality of the Fujifilm products as well as the intended clinical benefits and utility of these products in a given procedure(s).

• Lead training on product operations, reprocessing, and manufacturer’s requirements of the portfolio.

• Lead creation of the product evaluation protocol for new products and the evaluation on-site. This includes managing the site selection process, tactical protocol deliverables, and summarization of project results to global headquarters.

• Develop tactics to drive adoption and broader recognition of clinical and economic benefits of Fujifilm technology (i.e. clinical as well as white paper strategy).

Qualifications

• BA/BS degree is required, preferably with a degree related to healthcare or biology or business or equivalent experience.

• Minimum 7 years’ work experience in a marketing capacity (i.e., product marketing, marketing associate, associate product manager, product manager, senior product manager, product/technical…