Product Designer, DNA Experience

About this role

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
We're looking for a Product Designer to join our Activate team — a group dedicated to helping new customers turn their initial curiosity into meaningful family history exploration. By helping people make sense of their family history and uncover meaningful connections, we empower millions of members to continue exploring the stories that shape who they are.

This role is focused on creating a best-in-class experience for our DNA customers. You’ll be driving multiple product experiences from DNA kit registration to our DNA traits offering, including exciting new technology and product advancements that make family history more accessible than ever before.

You’ll report to the Senior Manager of Product Design on the Activate team and collaborate closely with peers across product, design, science, engineering, research, content, and data analytics. Together, you'll create experiences that will help customers develop a greater sense of identity, belonging, and curiosity.
You’ll join a highly collaborative environment that values curiosity, clarity, and a deep commitment to customer understanding. We offer a flexible, hybrid culture with a strong focus on work/life balance — so you can grow your career while staying grounded in what matters most.
What you’ll do

• Own the end-to-end design and delivery of features within core DNA customer workflows.

• Partner with product managers, engineers, and scientists to translate complex technical and genetic requirements into clear, user-centered feature designs.

• Design clear, intuitive user flows using established design systems, interaction patterns, and accessibility standards.

• Utilize user research and feedback to inform design decisions that build trust and clarity.

• Create high-quality flows, prototypes, and polished interactions that bring ideas to life and inspire teams.

• Apply design system components and patterns to maintain consistency across core workflows.

• Articulate design decisions, rationale, and tradeoffs clearly to align cross-functional partners.

• Contribute positively to team culture through active participation in design critiques, feedback sessions, and peer collaboration.

Who you are

• Demonstrated experience designing direct-to-consumer products, with a portfolio showcasing intuitive, polished digital experiences.

• Comfortable delivering feature execution end-to-end and delivering high-quality work on time.

• Skilled at turning complex information and workflows into intuitive, approachable experiences.

• Thoughtful systems thinker who effectively leverages established design systems to maintain consistency across core user journeys.

• Strong visual and interaction design craft, with sharp attention to detail, UI polish, and accessibility standards.

• Clear communicator who effectively articulates design intent, rationale, and tradeoffs.

• Customer-focused mindset, with experience incorporating user research, feedback, and usability testing directly into design iterations.

• Experienced partner to product managers, engineers, and researchers, collaborating daily to deliver impactful features and strengthen team culture.

• Passionate about helping people make meaningful discoveries and connect deeply with their family history and DNA insights.

Bonus: Experience designing discovery, search, educational, AI-powered, or data-rich products, or familiarity with genealogy, DNA, health, science, or other evidence-based domains. Experience designing native mobile app experiences.

Why Ancestry?Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help protect the privacy and stories of our customers while supporting a brand recognized and trusted around the world. We offer a collaborative workplace, competitive compensation, and the opportunity to make a meaningful difference.

CompensationAs a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base hourly range for this position: $75,000 - $ 95,000 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The…