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Principal Sales Engineer

Cordial81 · Remote (US) · 2026-04-23

executiveRemote
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About this role

ABOUT CORDIAL

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

OUR VALUES

• Communicate better than the rest

• Own it, every time

• Solve client problems tenaciously

• Make Waves

POSITION SUMMARY

Reporting to our SVP, Sales, we are looking for an experienced Principal Sales Engineer. You will understand and assess/scope client requirements, prepare and present demos of our platform, and address and overcome technical objections that arise throughout the sales process by serving as a trusted solution and technical advisor. On a normal workday, you can expect to spend a lot of time in meetings with potential clients and your sales rep colleagues, describing the technical features of Cordial’s products in great detail, and creating strategies to drive sales.

YOU WILL

• Take the driver’s seat. You will drive the technology exploratory stages of the sales process with our prospects and act as a technical leader for our sales organization.

• Be the "Product Hero" that showcases the flexibility of Cordial's platform to each of your prospects' unique needs.

• Show-off your technical chops. You will provide day-to-day product/technical support and enablement to our sales team. You’ll be considered a product expert.

• Know the industry. You will provide feedback to senior management and our product team on feature requirements, value proposition and competitive data. You will keep informed on industry news and trends, products, services, competitors, and know relevant information about legacy, existing, and emerging technologies, and the latest product-line developments.

• Play a key role in helping to onboard new sales and pre-sales resources as Cordial continues to scale.

• Work closely with Sales Leadership, Product and Engineering to capture best practices and…

Skills asked for

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