Principal Product Marketing Manager

About this role

Hey there! We’re ContactMonkey 👋

Our mission? To power measurable employee engagement worldwide. And we’d love for you to join us!

About the job - Principal Product Marketing Manager

ContactMonkey is repositioning from the best internal email tool to an intelligent communication effectiveness platform — with AI capabilities (ConfidenceCheck, CoAuthor, Audience Preview, Insights Assistant) that are genuinely first in the category. To carry that story to market with the depth it deserves, we’re creating a dedicated, senior product marketing role reporting directly to the CPTO.

You won’t be starting from a blank page or working alone. Our team has already done real groundwork — a clear strategic narrative, shipped differentiators, an active launch process, and a healthy content and demand-gen engine — and you’ll build on it. You’ll also partner closely with a dedicated marketer who knows our audience and brand voice inside out. Product marketing is a distinct craft, and we’re now investing in it as a dedicated, senior discipline; your job is to bring that depth and take the story the rest of the way.

This is a super-IC role for someone who wants maximum scope and autonomy, not headcount. You’ll operate as a peer to product and sales leadership, working through a virtual team (PMs, sales enablement, content marketing, design) rather than direct reports.

What you’ll own

• Positioning & messaging. Drive our positioning evolution to completion: new messaging architecture, persona and segment narratives, stop / start language for GTM, and a single current source of truth that replaces our legacy messaging guide. You own how the company talks about the product — internally and externally.

• A seat inside the product team. You’re not a downstream recipient of the roadmap — you’re a core member of the product group, shaping strategy, prioritization, and feature definition with a market and customer lens. When we decide what to build, how to sequence it, and how to package it, you’re in the room.

• Customer & market insight. Own the qualitative and quantitative work — customer conversations, win / loss, competitive dynamics, market trends — that tells us what’s actually true about our buyers, and feed it into both positioning and the roadmap. You’re the closest person to the buyer who isn’t carrying a quota. (Analyst relations is nascent for us — an area to grow into over time, not a day-one mandate.)

• Competitive strategy. Build the competitive program: battlecards for our full competitor set, win / loss analysis, talk tracks by buyer (comms leaders vs IT / InfoSec vs execs), and comparison content. Today this work is scattered across sales, sales engineering, and product — you’ll consolidate it under one owner with one standard.

• Launch & commercialization. Own the GTM layer of our launch process (the tiering playbook and launch infrastructure already exist). Partner with the marketing team on launches and commercialize what’s already shipped — several flagship capabilities are live but commercially invisible. “Built but untold” is the first backlog you’ll inherit.

• Sales & CS readiness. Partner with marketing to create decks, one-pagers, objection handling, demo narratives, enablement sessions — built around buyer pain and our narrative spine, not feature lists. Partner with sales enablement on delivery; you own the content and the story.

• Pricing & packaging narrative. Partner with the CPTO and RevOps on packaging decisions and own how tiers and value are communicated to buyers, customers, and internal teams.

• Cross-functional partnership. Keep positioning consistent, differentiated, and grounded in product truth across product, design, engineering, and the rest of marketing. You’ll lead without authority — influence, not org chart, is how the job gets done.

What you won’t own

• Demand generation, SEO, paid, brand, and the content calendar — we have a marketing team that runs that engine well. You’ll feed it positioning and product stories; they’ll amplify them.

First two quarters, concretely

• Ship the new positioning and messaging house; retire the legacy guide; train GTM on the new language.

• Stand up the competitive program — primary competitors covered, single battlecard standard, win / loss loop running.

• Take our pre-send AI story to market properly: category framing (“the only native pre-send quality layer”), comparison assets, updated landing pages and sales deck.

• Commercialize the shipped-but-untold features with deck sections, one-pagers, and 2–3 customer proof stories.

• Build the differentiator one-pager library and close out pricing collateral gaps.

About you

• 8+ years in B2B SaaS product marketing, mid-market / enterprise sales-led motions; you’ve been the most senior PMM in a company before, ideally the only one.

• You’ve personally led a repositioning (point solution → platform) and lived with the results — not just shipped the deck.

• Deep positioning craft (Dunford-style), strong competitive instincts, and a portfolio of sales-facing work that reps actually used.

• You’ve marketed AI capabilities credibly — narrative and sequencing, not buzzwords.

• Operate autonomously from a strategic brief; communicate at SLT level; comfortable influencing without authority across product, sales, and marketing.

• Bonus: internal comms / employee experience / HR tech market exposure; experience with pricing & packaging work.

Why this role is rare

Most senior PMM roles are either strategy-without-access or execution-without-influence. This one reports to the CPTO, inherits a written strategic direction with executive sponsorship, and has visible, high-leverage gaps to close in the first 90 days. The wins are sitting on the shelf.

What we bring to the table

🏥 100% employer-paid benefits and a Health Spending Account from day one

🌎 Work from anywhere in the world for up to 4 weeks

💰 Stock option plan—own a piece of our success

💲 RRSP Group Savings…